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When you attend a trade show, you want to catch the attention of attendees walking the aisles. To do this, the appearance of your booth is an essential element. In just a few seconds, passers-by get an idea of your brand based on the attractiveness of your booth.
For this reason, posters are the perfect communication tools to effectively design your trade show booth. Booth posters allow you to attract participants and draw them to your booth while highlighting your company, your products and your services.
When you attend a trade show, you want to catch the attention of attendees walking the aisles. To do this, the appearance of your booth is an essential element. In just a few seconds, passers-by get an idea of your brand based on the attractiveness of your booth.
For this reason, posters are the perfect communication tools to effectively design your trade show booth. Booth posters allow you to attract participants and draw them to your booth while highlighting your company, your products and your services.
- Time limit 4H
- From 5 copies
- Laminating and laminating option
- Professional quality printing
Prices for your trade show posters
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File type recommended : PDF
Accepted files : pdf, word, excel, powerpoint, illustrator, indesign, photoshop, eps
TECHNICAL DATASHEETS
Accepted files
Files in PDF format (recommended), Microsoft Office (.doc, .pub, .ppt..), Adobe (.psd, .indd, .ai..), JPEG, PNG, etc...
Image resolution
300 dpi resolution recommended
Full page printing
To print full page (printing without white borders) : Prepare a file in the format of the finished document + 3 mm minimum bleed all around
Colorimetry
CMYK mode preferred (note that colours vary between screen display and print)
Safety zone
No text or important elements within 5 mm from the cut.
Typography
Minimum size: 5 points Remember to vectorise the fonts for Illustrator or InDesign files Illustrator or InDesign files (Menu Text > Vectorise).
INDESIGN SETTING
When creating your document, make sure you are in Print mode. Put 5 mm in Bleed (More Options Menu > Bleed).
When your document is finished, export it (File menu > Export) in Adobe PDF format (printing) by checking the box for Cuts (Cues and bleeds > Cuts)
PHOTOSHOP ADJUSTMENT
When creating your file, add 1cm (to get 5mm on each edge) to the final size of your document.
Then create markers (View menu > New marker) and enter the horizontal and vertical measurements in millimetres (mm).
The markers will allow you to see a preview of your document as it will look when finished. Be careful to respect a safety margin by not putting any important elements within 5 mm of the markers. To finish, save your document (File>Save as) in Adobe PDF format without changing any of the settings.
ILLUSTRATOR SETTING
Create your document in the format and add 5 mm of bleed (More Options menu > Bleed)
When your document is finished, export it (menu File > Export) in Adobe PDF format (printing) by checking the box for Cuts ( Cues and Bleeds > Cuts)
Digital printing is ideal for :
- Get your order quickly (same day, D+1 or D+2)
- Printing of small and medium-sized series.
Offset printing is ideal:
- To reduce the price of your prints when printing in large quantities
- If your deadline allows you to wait several days
Note: Offset printing is available from 50 copies
Laminating encapsulates your poster between two thin sheets of plastic film to protect it and give it a pronounced qualitative appearance.
It is possible to choose from different options:
ASPECT
Matte - the most elegant
Glossy - the most impactful
EDGES
Welded edges: The most resistant. The laminating sheets protrude from the poster and are welded together, making the poster waterproof even on the edge.
Sharp edges: The laminating sheets stop at the same point as the poster. It is protected from water but not on the edge.
Laminating is a technique that allows a poster to be glued to a rigid support. The final result is very qualitative.
The many uses of a trade show poster
There are many reasons to attend a trade show:
- launch your brand,
- introduce your company to new audiences,
- introduce a new product line,
In order to prepare your visit, it is important to know exactly why you want to participate in the exhibition (this will be very useful for the creation of your booth poster). But whatever your main motivation, your objective will always be to attract the attention of the participants to your stand.
To do this, it is essential that:
- your stand is well laid out, welcoming and attractive,
- the participants of the exhibition can easily find all the information related to your company,
- your stand reflects the identity of your brand, whether it is in the colors of its graphic charter,
- your main products or services are highlighted.
Booth posters created specifically for this occasion will catch the eye of trade show participants, structure your booth space and provide essential information that will make your future customers want to stop and talk to you.
Discover all our finishes to customize your booth poster
First, you must determine the format of your booth poster. This choice depends mainly on two elements:
- the size of your booth and the space you will have to install your booth signs,
- the distance at which the poster will be seen by visitors
- the main objective and subject of each booth poster.
At Copymage, we offer to make your stand posters in five standard formats:
- The A0 poster measures 841 x 1189 mm. This is a very large format booth poster that will allow you to make your booth visible to all the participants of the show, from the end of the aisle.
- L'A1 poster poster measures 594 x 841 mm. The A1 format is an ideal format for designing a stand poster. It takes up less space than the A0, but still offers great visibility, even from a distance.
- The A2 poster measures 420 x 594 mm. This format is the smallest of the large formats and offers a nice printable surface. A booth poster in this format will be seen by participants passing by your booth.
- The A3 poster measures 297 x 420 mm. An A3 poster falls into the category of posters. Only trade show participants who are already present at your booth will be able to read the content. Placed behind the counter, the stand poster allows customers waiting for an exchange with a member of your sales team, to discover a product from your range or the different services your company offers.
- The A4 poster measures 210 x 297 mm. These dimensions are those of a sheet of printer paper. This format is certainly the smallest that can be chosen to make a stand poster. Laminated, this stand poster can be a decorative element to display on your counter while presenting your flagship product or indicate the QR code allowing access to a demonstration video or to your company's website.
Next, you will choose the paper on which you want to have your stand poster printed. At Copymage, we advise you to choose a paper with a weight of 170 or 240 g/m2.
- The 170 g/m2 paper is more economical because it is thinner. Your stand poster printed on this paper will be flexible. Unless it is glued on one of the rigid supports we offer at Copymage, frequent handling from one exhibition to another could damage it.
- The 240 g/m2 paper offers a greater rigidity to your stand poster. It will be more resistant in time and can be easily installed on a wall without any other support.
When making your stand poster, we also offer you the choice of several types of finishes:
- Laminating allows you to protect your stand poster while giving it an effect: matte, glossy and soft touch according to your choice.
- Laminating makes your stand poster completely airtight. It protects it against humidity and handling, while increasing its rigidity.
- Laminating gives volume to your booth poster while stiffening it. You can choose among several types of supports: foam support, alu dibond or PVC.
Whatever your choice, at Copymage, we offer to print your stand poster in a hurry if necessary. All you have to do is specify when you place your order that you want your poster printed in a hurry. Express 4h poster option and you can pick up your stand poster at the workshop 4 hours later.
Frequently asked questions about printing your booth posters
How to make your trade show booth poster successful?
Creating a booth poster for a trade show is a big deal. However, even if you can't afford to hire a professional graphic designer, you can design your own booth poster by following the few tips we've gathered for you:
- The tone of your booth poster: It depends on the objective you have defined before the show you are participating in: to introduce a new product, to make your brand known, to reach a new target population, etc. The tone of the poster must be coherent with the brand image of your company and with the people you are addressing in priority through your booth poster.
- The content of your stand poster: it must be concise and clear. It must essentially indicate: the name of your company, the subject of the communication (a specific product, an event, an offer, etc.), a message addressed to the readers containing the call to action ("come in large numbers to our event", "take advantage of our offer", "discover our product", etc.) and the practical information (contact details, dates, places, etc.)
- The illustrations of your booth poster: they are the main vector to attract the attention of your prospects towards your booth poster. You can use photographs or illustrations ordered from a professional or bought on the internet. In all cases, make sure that the resolution of the image is adapted to the size and use of your poster. For a booth poster, we advise you to choose 300 dpi illustrations. Finally, if you choose images on the internet, check that you have the right to use them (royalty-free license or managed rights license).
- The colors of your booth poster: in order to create a coherent and lively poster, choose a dominant color in line with your company's graphic identity, in particular your logo, and with the theme of your booth. Then choose a palette of 4 complementary colors to this dominant color that will bring intensity and brightness to your poster without making it look cluttered.
- The fonts of your stand poster: choose a maximum of 3 different fonts and make sure that they are harmonious together. The fonts should reflect the spirit of your content and be easily readable by all.
- The layout of your booth poster: structure your poster with the rule of thirds. Imagine two horizontal lines and two vertical lines that divide your poster into 9 equal sized boxes. Each intersection between two lines is a strategic point in the layout of your poster and must contain a key element. Next, build the Z direction from the top left intersection to the bottom right intersection.
At Copymage, we do our utmost to guarantee the attractiveness of your brand by printing your stand poster on the latest generation of high-end machines.
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