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The flyer is a simple and effective communication tool. It allows, in a single sheet, to present the essential information about a product, a promotional offer or an event while carrying your graphic identity. It is most often distributed to passers-by in the street or slipped into the mailboxes of local residents.
However, just because it is a simple means of communication does not mean that it cannot be used in a high-end campaign. The luxury flyer allows you to attract attention by offering a prestigious effect to your media through the use of different specific finishes.
The flyer is a simple and effective communication tool. It allows, in a single sheet, to present the essential information about a product, a promotional offer or an event while carrying your graphic identity. It is most often distributed to passers-by in the street or slipped into the mailboxes of local residents.
However, just because it is a simple means of communication does not mean that it cannot be used in a high-end campaign. The luxury flyer allows you to attract attention by offering a prestigious effect to your media through the use of different specific finishes.
- Sizes: A4, A5, A6, Square, DL
- 135g or 350g paper
- Single or double-sided
- Possible finishes: lamination, selective varnish, 3D varnish
Price of your high-end flyers
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File type recommended : PDF
Accepted files : pdf, word, excel, powerpoint, illustrator, indesign, photoshop, eps
TECHNICAL DATASHEETS
Accepted files
Files in PDF format (recommended), Microsoft Office (.doc, .pub, .ppt..), Adobe (.psd, .indd, .ai..), JPEG, PNG, etc...
Image resolution
300 dpi resolution recommended
Full page printing
To print full page (printing without white borders) : Prepare a file in the format of the finished document + 3 mm minimum bleed all around
Colorimetry
CMYK mode preferred (note that colours vary between screen display and print)
Safety zone
No text or important elements within 5 mm from the cut.
Typography
Minimum size: 5 points Remember to vectorise the fonts for Illustrator or InDesign files Illustrator or InDesign files (Menu Text > Vectorise).
When cutting, it is very difficult to centre a frame with the edges of the card. The result is often disappointing. In order to limit the visual impact of an offset at the time of cutting we recommend a safety margin of at least 4mm between the outside of the thread and the edge of the card.
Here is an illustration of the front and back depending on the positioning and reading direction.
INDESIGN SETTING
When creating your document, make sure you are in Print mode. Put 5 mm in Bleed (More Options Menu > Bleed).
When your document is finished, export it (File menu > Export) in Adobe PDF format (printing) by checking the box for Cuts (Cues and bleeds > Cuts)
PHOTOSHOP ADJUSTMENT
When creating your file, add 1cm (to get 5mm on each edge) to the final size of your document.
Then create markers (View menu > New marker) and enter the horizontal and vertical measurements in millimetres (mm).
The markers will allow you to see a preview of your document as it will look when finished. Be careful to respect a safety margin by not putting any important elements within 5 mm of the markers. To finish, save your document (File>Save as) in Adobe PDF format without changing any of the settings.
ILLUSTRATOR SETTING
Create your document in the format and add 5 mm of bleed (More Options menu > Bleed)
When your document is finished, export it (menu File > Export) in Adobe PDF format (printing) by checking the box for Cuts ( Cues and Bleeds > Cuts)
Types of laminations
Laminating is a way of ennobling paper by applying a thin layer of synthetic film. This film is applied to the paper under heat and increases its thickness and rigidity, while giving it a very attractive appearance. This technique also improves durability and protects the paper over time.
Glossy lamination
A glossy lamination gives depth and impact. It is an option that makes the colours more vivid and eye-catching.
Matte lamination
Matte lamination gives an elegant and more prestigious look than gloss lamination
Peach skin lamination (soft touch)
Similar to matte lamination, it also gives a very soft touch that adds a tactile dimension to the business card.
Selective varnish
This glossy varnish is applied selectively to highlight the important elements of your visual.
3D selective varnish
This technique allows you to highlight elements of your design by selectively applying a thick layer of varnish. By playing with the thickness you can create textures.
TO REMEMBER
- Matte and peach skin laminations look elegant and darken photos and logos.
- Glossy lamination has an impactful look and gives a bright appearance to photos and logos.
Why choose the luxury flyer rather than a classic flyer?
The flyer is a communication tool as classic as it is effective. Also known as a leaflet or flyer, this paper medium allows you to simply distribute essential information about your company's activities, a flagship product, a commercial operation or a professional event. Light and inexpensive, the classic flyer is often produced in large quantities and intended for mass distribution: local residents, event participants, users of a specific location. It is distributed hand to hand in the street or slipped into mailboxes. It can also be made available to participants of a trade show on your stand or distributed via partner merchants.
The risk of using a classic flyer is to see your offer drowned in the mass and to have a high waste rate. To distinguish yourself, attract attention and create a surprise effect, we suggest you opt for a luxury flyer.
The luxury flyer is a flyer to which high-end finishes are applied. The communication objective remains the same: to attract the attention of customers, prospects or partners on your products, your offers. But the means are multiplied tenfold to obtain an elegant, unforgettable support.
By choosing a luxury flyer, you give yourself the means to differentiate yourself, to make a lasting impression . The luxury flyer allows you to immediately reinforce your high-end brand position.
It is no longer a question of betting on mass distribution as with the classic flyer, but on the contrary to work on qualitative targeting. By using a tool adapted to a luxury clientele, you will be noticed.
In the same way, rather than privileging an economic communication solution aiming at draining a large public, the objective here is to increase the notoriety, the high-end image of your company.
The finishes of the luxury flyer
Four finishes distinguish the luxury flyer from a classic flyer:
- The thick paper weight
By preferring a paper weight of 300g/m2, 350g/m2 or 400g/m2, you bring your luxury flyer closer to an invitation card, which immediately gives a very qualitative and prestigious look to your communication medium. A thick paper weight offers an excellent grip and a resistance that allows it to remain impeccable despite handling.
- Selective varnish
The selective varnish is an extremely elegant differentiating finish. It allows, by affixing a varnish on certain parts of your selective varnish flyer to highlight information and important illustrations. As for the selective varnish business card, this finish offers a neat and precise rendering to your luxury flyer.
- The 3D varnish
As its name suggests, the 3D varnish allows you toobtain relief on your luxury flyer. By highlighting your company logo for example, you give a modern, original and chic image to your luxury flyer. The 3D varnish is enhanced by a soft touch or peach touch lamination.
- Gilding
The gold-plated business card is an excellent example of a simple yet luxurious and remarkable communication medium. This finish is also available for your luxury flyer. By applying a gilding on certain lettering or structural elements of your flyer, you immediately attract the eye to your promotional offers.
Frequently asked questions about the luxury flyer
How to prepare a luxury flyer file
It is essential to carefully prepare the file of your luxury flyer.
The graphics can be done with the free drawing software Canva, Autodesk, Krita or The Gimp.
When designing your luxury flyer, consider the following points:
- Your files can be sent to us in different formats: PDF, Microsoft Office (.doc, .pub, .ppt..), Adobe (.psd, .indd, .ai..), JPEG, PNG, etc.
- The resolution of the images must be 300 dpi.
- Keep a 3mm safety margin in the final rendering, i.e. an area without any important graphic elements (logo, legal mentions, etc.) to ensure that they will not be cut off at the time of trimming.
- Be sure to add at least 3 mm of bleed around your file in the format of the finished document in order to extend the images and colors beyond the dimensions of the document. This way, if there is a slight offset when trimming, you will not risk having a slight white line around your communication medium.
- Remember to vectorise the fonts used in your file.
- For your black solids, choose the intense shade: C50 M30 J30 N100.
- The thickness of the lines or the spaces between the characters must be 0.5 point. Below this, the gilding, as well as the selective or 3D varnish, may not have the desired effect.
- For the gold, selective varnish and 3D finishes, create a 5th color named "gold" or "varnish" to indicate the areas of the design concerned by the chosen finish.
- Choose a font size of at least 6 to 8 points depending on the font.
At Copymage, we are available to answer all your questions about your luxury flyer file. We also offer free verification of your file before printing your luxury flyer.
Should I print on both sides of the page?
Technically, we can print your luxury flyer on one or both sides. Often, communication professionals consider that the luxury flyer is best printed on one side only, so as to concentrate all the information on one side, making it immediately accessible at first glance. However, if you have a large amount of information to display, it is probably more sensible to spread it strategically over a double-sided printing surface.
In all cases:
- Be sure to organize the information according to the Z-shaped reading direction (left to right and top to bottom). The title of your event or business operation must be legible at first glance.
- Make the call to action of your luxury flyer visible by expressing in a simple and direct way what you expect from your readers.
- Refine your choice of illustrations and colors. Marketing research shows the crucial impact of the colors chosen for communication materials on their attractiveness to prospects.
- Save the information content for the bottom or back of the page: once convinced by your proposals, your readers will need to know the contact information of your store or the schedule of your professional event.
How long will it take to print my luxury flyer?
The production of a luxury flyer may require additional time compared to a classic flyer. These delays depend on the chosen finishes and the quantity of luxury flyers you want to print. The selective varnish, 3D varnish and gilding require drying times that are incompressible. Therefore, it is preferable to count 3 to 5 days for the printing of your luxury flyer.
Do not hesitate to contact us directly to let us know your time constraints, we will do our best to find a solution that will allow you to get your luxury flyer as soon as possible.
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