Commercial brochure 2,3 parts

How to personalise your advertising brochure?

Choose from the many options of formats, papers and finishes that COPYMAGE offers to make your brochure an effective communication medium and 100% in your image.

The choice of format

When designing your advertising brochure, first choose the format that suits you: 

• A4 open format of 29.7 x 21 cm for a 2-panel leaflet with one fold. This is the most commonly used format with double-sided printing for easy access to your business information. 
• A4 open format for a 3-part brochure with one fold. You have 6 useful pages to detail the maximum amount of information according to the different folds proposed.
  • The rolled fold allows the information in the leaflet to be discovered gradually.
  • The two rolled folds guarantee a surprise effect for the information presented on both sides of the document with a central opening.
  • The parallel or zigzag fold gives an accordion fold to map your offers or products.
  • The window fold has 2 flaps that allow you to open first an inside page, then a second one for a 2-step reading.
• A5 open format of 21 x 14.8 cm with 2 flaps and a central fold for a more compact size and easy handling. 

The choice of paper weight

You must choose the paper weight according to the final result you are looking for, whether it is a 2 or 3 part brochure:

• A 90 g paper paper, thinner and lighter for standard printing. It is perfect for mass distribution during a street marketing operation.
• A 115 g paper paper offering a little more hold for repetitive handling. It also offers good value for money.
• A 135 g paper paper, thicker and more resistant while remaining flexible, for a more elegant look for sales brochures to be left on your reception counter.
• A 170 g paper flexible or semi-rigid, thick and robust for a better hold and a more qualitative appearance
• A 350 g paper paper to give a very high quality finish to your communication medium and therefore to your brand.

The choice of finish

The different types of finish offered by COPYMAGE in the product range leaflet brochure you allow to enhance your commercial brochure, give it a prestigious appearance and attract the eye of prospects.

• Matt lamination for a sober look, with fewer reflections and a chic finish.
• Glossy lamination with a glossy surface for brilliant colours. It is perfect for media with a lot of visuals.
• Soft touch lamination matte and with a soft texture with a peach skin effect for a very pleasant silky touch.
• Selective varnish to highlight or even emboss areas with the 3D varnish varnish, such as your brand, your logo or your advertising visual. When choosing this option, you must select a 5th5th colour called "varnish" to show the COPYMAGE team which areas of your file are affected.

When should I use a 2-panel brochure or a 3-panel brochure?

The commercial brochure is a communication mediumalternative to the advertising leaflet, which allowsto disseminate a large amount of information:

• Emphasise your competitive advantages to convince your prospects or partners.
• Promote a particular offer such as the launch of a new product range, a new service or a new website. 
• Presenting the programme of a trade fair, event, festival or festival. 

The different uses of this type of sales brochure

Once your 3-page, 2-page or 4-page brochure has been printedyou can then use it in several ways:

• Distribute your leaflets on the street or at a trade fairIf you also combine your brochure with a company gift, a postcard or a or a postcard or advertising flap folder with the various presentation documents of your company.retake and highlight a promotional offer or a competition, you can competition, you you multiply the chances of hitting the bull's eye and catching the attention of passers-by.
• Leave your sales brochures on your reception desk: your visitors have the opportunity to help themselves and learn more about your company. to learn more about your company. You can use this waiting time to introduce your customers to the rest of your range or to highlight a new service.
• Target your customers: Send them, by mailto the prospects and customers in your database. By targeting very precisely, you can ensure that the content of the sales brochure is relevant to your target and thus maximise the return on investment of your mailing campaign.
• Build customer loyalty and improve customer relations: of course, sales brochures are the perfect tool to illustrate your pitch during a sales meeting. By handing it over at the end of your interview, you also ensure that it is visible on your prospect's desk and thus multiply the opportunities for them to be contacted.By handing it over at the end of your interview, you also ensure that it is visible on your prospect's desk and thus multiply the opportunities for him to contact you again.

What are the advantages of a sales brochure?

The 2 or 3-part brochure has many advantages for your company:

• A document which, when folded on itself, is is very compact in size and therefore easy to carry, share and store. When unfolded, you get a 4 or 6 page leaflet offering a larger surface for expression than the flyer.
• The 2-panel or 3-panel brochure is an effective and inexpensive medium for mass communication.
• High-quality medium, with a generally thicker cover for a better hold, the commercial brochure is optimised to allow for numerous manipulations. Made to last over timeIt is generally used by companies to present timeless information such as the company's values, its products and services.

By ordering your 3-panel or 2-panel brochure from COPYMAGE, you benefit from many other logistical advantages:

• A fast processing of your order with express printing: we prioritise your order to print your documents in less than 4 hours and delivered the same day.
• A systematic and free verification of your files before printing: we undertake to check the document before printing to detect any typos and ensure that it complies with the printing constraints and options you have chosen.
• 3 delivery options: by mail traditional, by courier in Paris and the Ile de France region or by click & collect by picking up your order directly at our offices located at 8 rue Saint Roch 75001 Paris.
• A degressive price according to the quantity ordered: the larger the volume of commercial brochures you order, the more attractive our prices will be.