Printing of advertising booklets

What is an advertising booklet?

An advertising booklet is a paper communication medium composed of a cover and several inside pages bound together, most often by a stapled binding. In this, it must be distinguished from the flyer or the leaflet which are composed of only one sheet (folded in the case of the leaflet) and thus does not comprise binding. They are very light communication supports, presenting your commercial argument in a concise way. They are generally intended for mass distribution to a large number of potential prospects.

An advertising booklet, on the other hand, allows you to further develop your sales pitch. It is generally presented to prospects who have already been identified as having potential, who have already had initial contact with a member of your sales team and who are looking for more detailed information on a product, technical elements or delivery. .... It allows you toincrease your company'sawareness and promote its brand image by providing your customers and prospects with information about your company and your products.

The advertising booklet is a powerful marketing tool that can be distributed :

• by mail,
• at the counter of your store,
• during trade shows or commercial meetings.

The advertising booklet is also known as a booklet, brochure or .

How to create your advertising booklet in three steps?

There are several steps that must be followed before printing your magazine or booklet.

First of all, you have to choose the format of your advertising booklet. The formats most often chosen to make an advertising booklet are :

• The A6 format (105 x 148 mm): this is the smallest size possible. Your advertising booklet will then be the size of a postcard, very handy, transportable everywhere.
• The A5 format (148 x 210 mm): this is a compact format that is very popular because it offers a good printable surface while remaining easy to handle by readers.
• The A4 format (210 x 297 mm): it is a format which is often retained for the creation of a 24 pages magazine for example. You will be able to distribute a large amount of information, choose large illustrations while ventilating the page layout.
• The extended postcard format (100 x 210 mm): choosing this format for an advertising booklet is choosing originality and boldness. Your advertising booklet will remain in the memory of your customers.
• The square format (150 x 150 mm or 200 x 200 mm): this is a modern and elegant format that is very well suited to the design of a high-end advertising booklet.

Next, you will need to decide what paper to use for the inside pages as well as the cover of your promotional booklet.

• For the inside pages of your advertising booklet, the paper should have a weight between 80 and 135 g/m2. If you wish to distribute your advertising booklet by post, we advise you to choose a light weight paper so that the postage costs are not too high.
• For the cover of your advertising booklet, the paper should be heavier than the one you have chosen for the inside pages. We advise you to choose, for example, a semi-rigid paper of 170 g/m2 available in matt or glossy.

Finally, at Copymage, you can choose to perfect the cover of your advertising booklet by choosing from the following additional finishes:

• A matte, glossy or "soft touch" lamination will consolidate the cover of your advertising booklet while giving it a specific "look".
• A selective varnish or a 3D varnish that will enhance your company's logo or the flagship product of your range for example.