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In Products > Printing

Product sheet

 

In Products > Printing

The product sheet: the essential support to present your commercial offer and facilitate orders.

The product sheet is a key element in a successful marketing strategy. As its name indicates, a product sheet is the presentation of the product's specificities and qualities on a dedicated sheet.

The product sheet stands out:

      • of the commercial brochure which is a larger communication medium including the presentation of the company and several flagship products.
      • A technical data sheet that presents the characteristics of a product with a purely informative and non-commercial objective.
      • The flyer, generally printed on a smaller format, whose vocation is rather to present your product succinctly without going into commercial details.

The product sheet is a key element in a successful marketing strategy. As its name indicates, a product sheet is the presentation of the product's specificities and qualities on a dedicated sheet.

The product sheet stands out:

      • of the commercial brochure which is a larger communication medium including the presentation of the company and several flagship products.
      • A technical data sheet that presents the characteristics of a product with a purely informative and non-commercial objective.
      • The flyer, generally printed on a smaller format, whose vocation is rather to present your product succinctly without going into commercial details.

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File type recommended : PDF
Accepted files : pdf, word, excel, powerpoint, illustrator, indesign, photoshop, eps

The advantages and uses of a product sheet

The product sheet has many advantages that lead to multiple uses:

  • It is a light marketing support and, therefore, transportable. It can be distributed on the counter of your store, at trade shows, by mail, distributed after a sales meeting.
  • The product sheet allows customers and prospects to keep accurate information about a product they may be interested in.
  • By creating a product sheet for each of your flagship products, your customers will be able to build their own customized file containing all the information they need.
  • Unlike the complete catalog, the product sheet is easy to update if the product characteristics change .
  • The product sheet is a flexible marketing support that allows the addition of elements such as a space reserved for customers to take notes, an order form or a QR code referring to the website of your company to get more information or to have access to a video demonstration of the product.
  • The product sheet is a vector of notoriety for your company, simple and economical to produce.

Options for printing a product sheet

At Copymage, we offer you multiple options when printing your product sheet:

  • The choice of format: if a product sheet is oftenprinted on an A4 document (210 x 297 mm), you can also choose other formats, for example the more compact A5 format (148 x 210 mm).
  • The choice of orientation: landscape or portrait depending on the content of your product sheet (diagrams, tables, visuals sometimes require a landscape orientation to facilitate reading).
  • One-sided or two-sided printing: we advise you to choose a two-sided printing to use the whole printable surface of your support.
  • Black and white or color printing: Black and white printing can be considered if you do not want to include an illustration of the product described in the product sheet. From the moment you want to insert a photograph in the product sheet, color printing will be more qualitative and attractive.
  • The paper weight from 90 to 300 g/m2: This is an essential element because the product sheet's appearance depends on it.

If you choose a weight that is too low, the product sheet will be more fragile and will be less resistant to handling by customers. In this case, it will require finishing touches such as lamination to protect it or a flap pocket to slip it in and protect it during transport.

However, choosing a weight that is too high can make the product sheet heavier, which can be an obstacle to its distribution by post, for example.

  • Finishes: laminating to protect and give a material effect to the card, selective varnish to highlight the product visual, lamination to stiffen and protect the product card, perforation to insert the various product cards in a binder, etc. All these options are available at Copymage, your professional printer in Paris.

For any question we are at your disposal whether it is :

  • by telephone on 01 42 61 00 33
  • by e-mail to contact@copymage.com
  • or at the workshop located 8 rue Saint Roch, 75001 Paris

Frequently asked questions about product sheet printing

How to create an effective product sheet?

To create an effective product sheet, it is necessary toorganize the information included in the product sheet in a hierarchical manner.

  • The front side should focus on the characteristics of the product and its benefits for the customer. The editorial content should be precise and brief. Do not hesitate to use bullets to structure your message. It is wise to include a flattering photo of the product in the product sheet. Take the time to check that the resolution of the image is sufficient. Finally, the name and logo of your company must appear at the top of the page.
  • The back of the product sheet can contain information that is identical from one product sheet to the next, such as your product's options, minimum quantities, after-sales service, manufacturing process, delivery times, complete contact information for your company, and directions on how best to order the product described in the sheet. It can be useful to include a space for customers to note down the elements that are important to them (the name of the salesperson, the date of the next trade show you will be attending, etc.). Finally, why not include a QR code leading your prospects directly to your company's website?

How to present a product sheet?

A product sheet is a marketing medium that can be used and distributed alone. However, it is wise to think about how several product sheets can be combined to form a kind of customized catalog for interested customers.

To do this, we advise you to create a flap pocket whosegraphic identity will be coherent with the product sheet model that you will have created. Your customers will be able to choose the product sheets they are interested in and insert them in a flap pocket with your company's complete contact information and summarizing its values for easy transport.

At Copymage, we are at your disposal to present you with all the communication solutions that can meet your business challenges. You can contact us by phone at 01 42 61 00 33 or by email contact@copymage.com. We will also be happy to welcome you in our printing shop located at 8 rue Saint Roch, 75001 Paris.

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