Express flyer printing

Express flyer printing: choosing the right size

The advertising leaflet meets a simple need: to provide key information on the products or services offered by your company in a light and readable way.

Express flyers are communication materials that are intended to be quickly read by your customers and prospects. Before printing your express flyers, choose the final size according to the type and quantity of information you wish to convey to your customers and business partners.

• A4 express leaflets are the most common because a page of 21 x 29.7 cm (when the leaflet is open) leaves enough space to develop commercial arguments, list products and prices in a legible, airy way. In addition, this format allows for many variations in folding, which can be very useful for creating a different effect depending on the direction of reading.
• The A5 flyers are made up of 21 x 14.8 cm sheets, half the size of A4. These express folders are the smallest possible size (10.5 x 14.8 cm when closed), beyond which the content would no longer be readable. This format is the most economical and easiest to slip into a passer-by's pocket.

Express flyer printing: what type of folding?

At Copymage, we offer 5 types of folding for the printing of your express flyers:

• Express flyers 2 parts 1 fold

Also known as 4-page flyers, these express flyers are as economical as they are simple to design. They are double-sided and folded in half along the middle of the longest edge. They offer both a clear layout and ease of reading for your customers.

• Express flyers 3 parts 2 folds

These express flyers have 6 pages and can also be called "triptych flyers" or "advertising triptychs". More elaborate, the multiple folds of these express flyers can be of different kinds:

• the "rolled fold" allows a progressive discovery of the content,
• the "accordion" or "Z"fold allows separate commercial offers to be presented,
• the window fold, which is more sophisticated, makes it possible to insert a message in the centre of the express flyers, which will only be discovered when the medium is fully opened,
• the cross fold is obtained by folding the page into four flaps forming a cross. The reader then has two distinct reading stages.

Express flyer printing: choosing the right paper

The paper weight will have two effects on your express flyers: it will influence the weight of your express flyers and their quality.

Express flyers 80g/m2

This uncoated, thin and light paper is ideal for express flyers that are to be sent by post. It saves both paper and postage costs. However, it has the disadvantage of its advantage: its lightness induces a form of transparency that is less suitable for double-sided printing.

Express flyers 135g/m2

This paper weight is more resistant but still very flexible. It is suitable for the production of simple 2-ply and 3-ply express folders, for example. It is easy to handle, professional in appearance and light in weight.

Express flyers 170g/m2

With this paper weight, we enter a category of semi-rigid paper or light, flexible cardboard. This thickness gives your express flyers a better grip and a longer life. The colours are more vibrant, especially on the coated version of this paper.

Express flyers 250g/m2 and 400g/m2

From 250g/m2, the papers are classified as rigid. They offer a high quality finish and are very qualitative communication media. In addition, their thickness makes them very durable over time.

Finally, these papers can be laminated with matt, glossy or soft touch la mination to add a chic, muted or vibrant note to your colours.

Express flyer printing: a 4-hour solution among others

In addition to express flyer printing, at Copymage we offer a wide range of express products: stickers, business cards, posters, express flyers, greeting cards, bound files, etc.

With our state-of-the-art machinery and professional printing expertise, we do our utmost to reduce our production times in order to support you in the implementation of your communication strategy - all this, of course, without compromising on the quality of the prints we provide.

If you have any doubts about the printing of your express flyers or any other material benefiting from the express option, please do not hesitate to contact us by telephone on 01 42 61 00 33 or by email at contact@copymage.com. We will be able to answer all your questions about the printing deadlines and quantities that we can provide in 4 hours.

We will also be happy to check all your files free of charge before the final printing of your express flyers.

Finally, once your prints are done in 4 hours,

• you can pick up your communication materials directly at the print shop located 8 rue Saint Roch, 75001 Pariswith the click and collect option,
• or we will agree together on a shipment by courier where you want it in Ile-de-France.