Printing of commercial brochures, flyers, advertising leaflets

The different kinds of marketing materials such as the commercial brochure or the advertising leaflet: 

This range includes 3 different communication media, each of which meets specific objectives. Let us present them to you in detail:

• The advertising flyer Unlike other commercial brochures such as catalogues, the advertising leaflet does not comprise several pages bound together but rather a single page folded into two or three sections.
  The advertising leaflet is very popular for communication operations that need to convey more information than can be included on a flyer, while retaining the advantages of a very compact medium once folded .Lightweight, easy to store and transport, it is a very good alternative to flyers.
  
  
• Flyer The flyer, also known as a leaflet or flyer. The flyer is very often distributed during street-marketing operations or at the entrance to trade fairs because its small format makes it easy to distribute.
  Despitea smaller surface area than the leaflet, it has other advantages, notably its very affordable cost. This makes it a communication tool that is perfectly suited to large-scale, one-off operations.
  
  
• Thecommercial brochure has a special place in the communication media. It offers a much more important place to expose its offer, its values, the history of the company thanks to the larger number of printed pages, joined together in particular via a stapled binding.
  Veryoften associated with top-of-the-range finishes such as a rigid cover paper, lamination or selective varnish, it is very often used for more strategic communications. The commercial brochure is often chosen for more selective but durable communications.

The different formats of commercial brochures, leaflets and flyers:  

To enable you to obtain the result that best meets your expectations, we offer you a wide range of formats .

The following formats are available for flyers: 

• Format ⅓ A4: 198 x 120 mm
• A4 size: 297 x 210 mm
• A5 format: 148 x 210 mm
• A6 size: 105 x 148 mm

In the case of the advertising leaflet, the format refers to the dimensions when unfolded. You can choose between these formats: 

• A3 size: 297 x 420 mm
• A4 size: 297 x 210 mm
• A5 format: 148 x 210 mm

All our flyers and leaflets can be printed in colour or full colour, single-sided or double-sided depending on your requirements and budget. 

It should also be noted that the higher the order volume, the lower the price of your single sales brochure.

Our advice for your advertising brochure, flyer and leaflet printing 

Here are a few tips to follow when producing your advertising materials, particularly your sales brochure, to ensure that you achieve optimum results. 

First, be clear and concise:

When you hand over your advertising brochure or flyer to a customer or prospect, it is unlikely that they will take the time to sit down and start reading it carefully.

You only have a few seconds to grab the reader's attentionthe message must be clear and visible thanks to impactful hooks and structured text.

Also consider prioritise the information in order to guide the reader and to work on your catchphrases in order to make them want to continue reading.

Take care of the appearance of your sales brochure, leaflet or flyer: 

If your customers have an unattractive sales brochure in their hands, full of small print, they may be discouraged before they read it. discouraged before they even read it.

We therefore advise you to choose the font, colours and size of the text on your material carefully. Ideally, you should balance the ratio between text and images keeping in mind that an image is often more impactful than words.

Play on the graphic design

Use the specific specific advantages of the advertising leaflet that are the folds. They keep the prospect's attention and arouse interest by revealing information gradually and spacing the text.

By choosing between a two- or three-panel leaflet, you can then divide the information by theme or by order of importance and thus ensure that you the right message to your prospects.

Frequently asked questions about commercial brochures, flyers and advertising leaflets

What are the differences between a 2-panel and a 3-panel advertising leaflet?

The two-part leaflet consists of a single fold in the single fold in the centreThis results in two equally sized panels. Once folded, you will have four double-sided pages on which you can print a large amount of information.

The tri-fold leaflet is more versatile because it allows several types of folding: accordion, rolled or accordion, rolled or window.

The accordion or rolled folds will allow you to spread your text and images over six print areas, while the window folding adds a more dramatic and playful look to your advertising brochure.

How do I know which weight to choose?

In order to allow everyone to find a communication medium adapted to their project, we offer several weights ranging from 115g to 350g for the printing of your various communication media such as the commercial brochure. 

The 135g weight corresponds to the classic printing paper, it is the most affordable. It is ideal for a one-off, large-scale campaign, all for a controlled budget.

The weight is also important if you want to send your flyer, sales brochure or leaflet via a postal mailing. The lower the weight, the lighter your communication medium will be. Multiplied by a large volume of mail, the economic impact of the cost of postage can be very significant on the overall cost of your direct marketing campaign. 

However, if you wish to obtain more resistant leaflets more resistant on a display stand, for example, we advise you to opt for a thicker weight such as 300g. such as 300g for example.

If you would like to receive personal advice on your sales brochure printing project, please do not hesitate to contact our teams directly by telephone.

Is it possible to add an effect to my flyer or advertising leaflet?

Absolutely. When you order, you can choose between three types of lamination :

• Matte effect lamination, for a sober a sober, chic and prestigious look
• Glossy effect lamination to enhance the colours of your media and highlight the visuals you have taken so long to select.
• Soft touch effect lamination, also called "peach skin", for a matte effect on the visual and a very pleasant silky soft touch.

How can I ensure that my brochure is printed correctly?

To help you in the realization of your document, we place at your disposal a guide to cutting lines and bleeds which you will find at the bottom of the page.

As an additional security measure, we systematically check each file we receive to ensure that it each file we receive to ensure that it respects all printing constraints and is consistent with the options you have chosen, such as format, orientation, etc.

If you wish, you can also make a request for a proof (Bon À Tirer). This option allows you to receive a copy of your printed material as it will be in large quantities.

This will allow you to check that it that it corresponds exactly to the final result You can check that it corresponds exactly to the final result you want to obtain before starting the printing in large quantities. If you are happy with the proof, you can send us your approval by return e-mail so that we can start printing.