Catalogue printing

Frequently asked questions about catalogue printing

What are the uses of a catalogue or sales brochure?

The catalogue is the ideal advertising medium to help sales representatives during commercial prospecting and sales promotion operations at a trade fair or during a meeting with a customer. It can also be used to present a new range each year.

In the digital age, printing a catalogue can be an excellent relay for an e-commerce site by presenting, for example, extracts of the best-selling products or extracts of personalised offers when it is sent to a particular customer.

There are many uses for a sales brochure. All aim to improve sales efficiency. Even though many media are dematerialised, the catalogue remains one of the preferred means for companies to share their products and services with their customers. It has become an essential complementary element to an online marketing strategy.

Indeed, customers appreciate holding and touching a concrete and aesthetic object that they can leaf through everywhere like a book. Useful for consultation at the point of sale, it has the advantage of being able to be taken home to read at leisure.

It can also be distributed in a variety of ways, such as hand-to-hand at trade fairs, at a sales meeting or by direct mail in letterboxes. It can also be made available in a display stand located in a shop or a company lobby. In this case, care should be taken to ensure that it is easy to pick up by highlighting it sufficiently and encouraging visitors to help themselves, for example by means of a visible "help yourself" sign on the display rack in which they are placed.

It is because the catalogue is a true aesthetic object that it has retained all its power of attraction. Fashion catalogues and art exhibition catalogues bear witness to this.

How to prepare and create a successful sales brochure?

The success of your sales brochure will partly determine the success of your sales. Here are some tips for successful catalogue printing.

• The cover: the cover should clearly make the reader want to open the document and leaf through it to discover your product range, the presentation of your services and your company. It should therefore be simple, attractive and extremely clear about what the reader will find inside. To do this, use strong visuals and add your company logo if possible. A catchphrase or a short explanatory sentence may also be appropriate.
• Organisez l’intérieur : soignez bien la catégorisation des informations. Pour cela vous pouvez créer un sommaire. Ou adopter des templates que vous emploierez sur plusieurs pages. Certains vont même jusqu’à créer des onglets découpés ou user de couleurs différentes par univers pour aider le lecteur à naviguer plus rapidement d’une rubrique à l’autre. Une rubrique ” Édito ” permettra à un ambassadeur ou à une personne emblématique de l’entreprise de prendre la parole pour communiquer toutes vos valeurs d’entreprise. Cela peut être une bonne occasion d’humaniser le catalogue et de vous adresser chaleureusement à vos clients.
• Enrich your pages: youcan insert customer testimonials or call on experts. To make it a good relay of your digital strategy, a QR code will help link to additional information on your site with multimedia content (a product demonstration video for example).
• Adopt a striking style: To be effective, the design of a sales brochure should follow the AIDA method ("Attention", "Interest", "Desire" and "Action"):
  • attract attention with a visual aspect of the cover that makes you want to open it;
  • arouse the reader's interest with text content and appropriate images;
  • to create a desire to learn about the company and its products and services;
  • It is a call to action, inviting the reader to take an interest in the commercial offer and to make a purchase.
• Don't neglect the back cover when printing your booklet: when you go through a catalogue quickly, you often read the beginning and the end. The last pages should therefore make a good impression and contain concrete contact information such as your contact details, the addresses of your sales outlets, etc.

When ordering a catalogue online, you should remember to provide a text that will be printed on the edge of the catalogue (very often the name of the catalogue or the name of the range concerned, the brand, the season or the year). And be sure to maintain a margin on your text... to ensure that it is clearly visible and readable despite the binding.

Why trust COPYMAGE to print a catalogue?

COPYMAGE focuses on quality of service at all stages of the creation of your catalogue. Our guarantees during the printing process are as follows:

• Possibility to order online
• Editing of a proof to check the layout and colour rendering before printing
• Systematic and free verification of your files by our experts
• Possibility of express delivery for quick turnaround: your catalogue in 4 hours and if you add lamination in only 24 hours!
• Delivery by courier or click & collect
• Numerous luxury finishes and HD print quality on our latest generation of machines
• Tariffs degressivity according to quantity