Customised loyalty card printing

Frequently asked questions about loyalty card printing

What must be included on the map?

Loyalty cards are not subject to any legal obligations regarding the information that must be included on them, so you don't have to add any specific information. However, to make the card easily identifiable, we recommend that you include your shop's contact details: name, address, telephone number, email, etc.

This will allow your customers to know in which shop they got the card and to be able to contact you if they need to. If you have enough space on your card, it may also be useful to include the opening hours of your shop and the addresses of other shops if there are several. A brief explanation of how the loyalty scheme works will also be useful and will help customers to know what they are entitled to once their card is full.

The size and colour of the boxes to be filled in with a signature or stamp are up to you. However, we advise you to choosea light or even whitebackground so that the ink is perfectly legible. The size of the boxes should also correspond to the width of your stamp.

Our advice: take advantage of your loyalty card printing order to provide yourself with personalised loyalty stamps so that customers cannot falsify the signature you put on the card and benefit from discounts or rewards without having the necessary number of checkouts.

How to create an impactful loyalty card?

Loyalty cards will be handled a lot by your customers, so it's a good idea to use them to convey useful messages. For example, you can show the breadth of your range inside the card to encourage the customer to try new products, or present a value-added service that differentiates you from the competition.

Don't forget to include your social networks on the card, or any other communication channel that will allow your customers to stay in touch with you and follow your news: this is also a very good way to engage in conversation with them and create a close relationship. The loyalty card is also an opportunity to wink at your customers in a less formal way: don't hesitate to be original and funny in order to leave a mark on them and establish a relationship of connivance with them.

Finally, keep in mind that your loyalty card will be buried in the wallet among many other cards. Being original with the format or colours will help you stand out. You can even go as far as creating a loyalty stamp that will leave an imprint on the loyalty card in the form of pictograms related to your activity: a pair of scissors for a hairdresser, a hamburger for a fast food restaurant...

Be careful, however: it is essential to remain recognisable, by personalising your card with the same graphic charter as your other media: logo, typeface, colour, etc.

How to create an attractive loyalty programme?

First and foremost, you need to think through your loyalty programme.

2 essential criteria to follow:

• Theattractiveness of the reward. It must be attractive enough for the customer to want to come back to your point of sale several times. It is also a way of showing the customer that you value them.
• The difficulty of obtaining the reward. You need to calculate the conditions for obtaining it carefully. Too easy to obtain: it will cost too much and will not increase your turnover. Too hard to get: customers will be discouraged from the start and the desired effect will not be achieved.

To do this, you need to observe your customers' purchase frequency and average basket so that the reward system can encourage them to increase their consumption level.

The reward can be :

• or cash (vouchers, discount points, a free dessert, a free menu). This has the enormous advantage of appealing to the largest number of your customers, of being a universal reward and also of being economically interesting for you. Indeed, by giving a free dessert, you value the sales value of the dessert and not its production cost. This also encourages your customers to come and eat at your place and buy more than just a dessert.
• or it may be of a different, more emotional nature. Some brands create such a strong relationship with their customers that the rewards of their loyalty programme can be: invitations to events organised by the brand, preview information, private sales, opening of sale privileges 24 hours before... Very often, by activating these reward mechanisms, brands, in addition to creating an emotional relationship with their customers, engage a hard core of ambassadors who allow them to spread the word about the brand.

A word of advice: don't hesitate to look at the competitors' offers. Your customers will inevitably compare and go to the merchant who seems to be the most generous or at least the most fair.

To go further...

In addition to handing out the loyalty card, you can also collect some essential information about your customers. All you have to do is encourage them to fill in the information on your website or on a paper form at the checkout and offer them an additional immediate benefit.

You can then get to know them better and create a portfolio of email addresses or telephone numbers. You will then be able to solicit this customer file by SMS or email to present them with your news or push promotions during off-peak periods, specific events or on the occasion of your customers' birthdays.