A4 brochure printing

The advantages of an A4 brochure

The A4 brochure is at the heart of any marketing strategy and this is not by chance.

An A4 brochure is a document consisting of several pages bound together and a cover. When closed, the A4 brochure measures 210 x 297 mm.

Because of its size, the A4 brochure offers a large communication surface. It canaccommodate a lot of written text and illustrations, while maintaining an airy layout. All these elements make it possible to conceive an A4 brochure pleasant to read which will retain the attention of your customers, your prospects and your financial partners.

The A4 brochure can be used to create all kinds of useful and effective documents, whatever your sector of activity or target audience:

• The A4 brochure is ideal for creating training booklets. It allows you to arrange the content in a pedagogical way and allows you to take notes.
• The A4 brochure allows you to create elegant and synthetic product catalogs. Your customers will find all the information they need to make a decision to buy.
• The A4 brochure is the ideal format for an internal company newspaper. It offers a great reading comfort and allows the insertion of quality illustrations.
• The A4 brochure is very suitable for the creation ofa branded magazine. The many finishes available will give it a professional and sophisticated look.
• The A4 brochure can also be a presentation of your association, the description of your activities accompanied by photographs and programs.

These are just a few examples of the many uses you can make of the A4 brochure.

Finishes for A4 brochure

• Orientation

Two orientations are possible for your A4 brochure: portrait or landscape.

The portrait orientation is the most classic. It is very well suited to the printing of an internal magazine for your company for example.

The landscape orientation is more original. It can be used for the confection of a high quality A4 brochure with many illustrations for example. It will offer an immersive reading and the highlighting of visuals (photographs, graphics, etc.)

• Binding

The most suitable binding method for your A4 brochure is the stapled binding. Simple and elegant, this binding method (also called "two metal stitches" or "saddle stitching") is suitable for A4 brochures (magazine or presentation booklet) with between 4 and 40 pages.

If your A4 brochure is longer than 40 pages, you may want to consider alternatives:

• Spiral binding: simple and functional, this binding method consists of perforating pages and assembling them with a plastic or metal spiral. It is perfect for binding training booklets that are intended to be opened flat and annotated.
• Glued square binding: This binding method consists of gluing the sheets of the document to the cover by the edge and ensures a clean and professional look to your glued square brochure. This binding method is ideal for high-end product catalogs or product catalogs with more than 40 pages.
• Roofing finishes

First of all, you will need to choose the weight of the paper for the cover of your A4 brochure. At Copymage, we recommend a semi-rigid paper of 170 g/m2 matte or glossy.

Then, you can choose one of the three possibilities of laminating the cover of your A4 brochure :

• A matte lamination for a sober and modern look
• A glossy lamination for intense illustrations
• A "soft touch" lamination (peach skin) for a soft grip

Finally, a selective varnish or a 3D varnish can be applied on your company logo, a photograph, a specific graphic element on the cover of your A4 brochure.