What is the advantage of printing advertising stickers in a communication campaign?

Allowing companies to communicate in a playful and original way to their prospects, the sticker has become over the years an extremely effective advertising tool.

Advertising stickers can be easily adapted to all uses and as they can be adapted to all display media, this makes them an essential marketing tool.

How to use this low-cost communication tool? How to design a sticker that is both relevant and fun? Discover our advice in this article.

The use of stickers in communication campaigns

The reason why advertising stickers are so popular is that they are a highly adaptable communication tool that can be used in many different ways as part of a communication campaign. The sticker can be used in particular:

• As goodies: small-format advertising stickers should be used to create goodies to be given as part of a street marketing campaign. You can also distribute your small-format stickers at a trade show, during a training course or as a souvenir gift to your employees following an internal event.

In addition to pleasing your partners, customers and employees, you will increase the visibility of your brand tenfold at a lower cost. Indeed, if they like the stickers offered, they will naturally want to stick them on objects that accompany them on a daily basis. Without knowing it, they will become true ambassadors of your brand.

• To personalise the packaging of your products: the printing of small format advertising stickers is also recommended for the personalisation of your product packaging.

For example, use cardboard packaging and plain bags to pack your products and personalise them at a lower cost by sticking a sticker with your image on it. In addition to being a more economical solution than printing bags and packaging in your brand's colours, stickers have the advantage that they can be changed regularly. You can therefore vary their design according to the seasons and your brand's promotional events.

• To announce an offer: printing advertising stickers gives you the opportunity to communicate more easily about your offers, especially during sales. Print small round stickers with the different levels of exceptional trade discounts and stick them on the packaging or labels of your different products.
• To decorate a shop window: the large format sticker ranges allow you to make the most of the large surface area that your shop window represents. Whether it's via a large customised sticker or adhesive lettering, you'll be spoilt for choice to convey your message with impact!

Easy to stick and unstick, you will be able to dress up your window with new products and major annual events such as sales, end of year celebrations and many others.

• To decorate your company premises: more practical and economical than repainting your walls entirely, large format advertising stickers have become increasingly popular in recent years. You can stick them on your company's reception desk or the walls of your waiting room. Think also of large format stickers to put on your glass surfaces. In addition to decorating your premises, they will allow you to protect your meeting room from prying eyes and thus ensure the confidentiality of exchanges with your employees.  
• To dress up company vehicles: a low-cost communication solution, printing advertising stickers to stick on the windows of your company vehicle is ideal! Each business trip will give you the opportunity to increase the visibility of your company.
• To decorate the floor of your shop: Finally, consider printing advertising stickers to exploit the floor of your shop, your factories or your premises. They will be particularly useful for communicating promotional offers, informing passers-by, guiding the flow of customers in a shopping mall or employees in a factory.

What are the advantages of printing advertising stickers?

Printing advertising stickers has only advantages.

For a start, they are very trendy and practical. Secondly, they are cost-effective communication tools that you can customise to suit your needs. At Christmas, for example, you can stick stickers on the envelope of the greeting cards you send to your business partners. For this purpose, consider opting for sticker printing.

Advertising stickers are also ideal for temporary use, as the stickers are as easy to stick on as they are to remove. Perfect if, for example, you want to change your window decoration every month without having to spend more than you need.

The stickers are also weather and UV resistant, so they can be used outdoors without any problems. And because they can be 100% personalised with your image, you will have an extremely effective communication tool.

•       The specific advantages of small format advertising stickers: firstly, we offer you the possibility of printing as few as 50 copies, which is perfect for urgent restocking. We also offer amalgam printing, i.e. several different designs and shapes on the same sheet. And of course, you can order customised stickers, with a completely personalised design and shape, in the form of your logo or a typical object of your business.
•       The specific advantages of large format advertising stickers: At Copymage, we offer a very wide range of large format stickers to meet all your needs. We print stickers in the form of large format mirror vinyl that is stuck to the inside of the window while still being visible on the outside. This solution is very practical because it allows a high impact while preserving the sticker from the weather. We also print stickers on micro-perforated vinyl, which allows advertising on glass surfaces while still allowing light to pass through. Again, all products are 100% customisable and can be made to the exact size of your window or other glass surface.

The case of Apple stickers

Apple is one of the most advanced brands of its time in marketing. It is a brand that understood before anyone else the importance of aesthetic packaging and the notion of belonging to a community. And this is precisely why it has also made the sticker a formidable communication weapon.

You may have noticed that when you make a purchase from Apple, you are given a sheet with a set of two Apple logo stickers in each box of products purchased. This marketing technique is designed to promote the brand and give them maximum visibility.

Customers, proud of their purchase, will tend to stick it on their everyday objects to mark their belonging to the Apple community. They find themselves on their backpacks, refrigerator doors, desks, car windows or any other surface that can accommodate a sticker. This way, Apple will naturally gain visibility without the need to see their devices. Ingenious, isn't it?

Discover all the stickers offered by COPYMAGE. Small or large formats, in sheets or individually, round, square or cut to the shape of your choice, you will inevitably find the sticker adapted to your needs.