Choose the Roll-up to boost your visibility!

When participating in trade shows, conferences or fairs, nothing is more effective in allowing participants to identify you correctly than choosing the Roll-up.

Often confused with the Kakemono, the Roll-up is the mobile communication medium par excellence Simple to use and easy to transport, it allows you to structure the space on a stand and clearly indicate the name of your company and the essential messages you wish to convey.

In this article, we will distinguish the Roll-up from other self-supporting communication media the X Banner and the L Banner, before considering the advantages of consider the advantages of choosing advantages of choosing the Roll-up and and to list the many options available for this versatile for this versatile medium.

Choosing the Roll-up among other mobile displays 

How do you distinguish the Roll-up from other mobile communication media? There are a few small differences.

• The Roll-upThe Roll-up, sometimes called Kakemono roll-up, is made up of a printed tarpaulin connected to an aluminium structure by a roll-up system and a telescopic pole. To install your Roll-up, you simply place the structure on the ground, install the telescopic pole and unroll the canvas until you hang it taut at the end of the pole. Choosing a Roll-up therefore means choosing a support placed on the ground, likely to structure the space while displaying the chosen communication elements.
• The hanging kakemono also consists of a printed tarpaulin and an aluminium frame, but the latter is much lighter than the former. is much lighter However, the latter is much lighter, as it is made up of two rods located at the top and bottom of the tarpaulin to stretch the poster. The suspended Kakemono, as its name indicates, is intended to be hung on the wall or ceiling. It does not take up any space on the floor but, on the contrary, aims to attract the eye from above. Note that it is not always possible to find a point of attachment to the ceiling (often because it is too high). Moreover, once fixed, the Kakemono does not offer the flexibility of movement of the Roll-up.
• The X Banner and the L BannerThe X Banner and the L Banner, like the Roll-up, are self-supporting communication media that can be installed directly on the ground. They are made up of a printed tarpaulin and a metal structure - in the shape of an X or an L - which helps to stretch the canvas and therefore to make the message visible. They are lighter, but also less stable, than the Roll-up.

This comparison already gives you an idea of why you should choose the Roll-up rather than the hanging Kakemono or the X or L Banners to accompany you at your professional and commercial events.

Why choose the Roll-up?

There are four main reasons to choose the Roll-up:

• The quality. To print the Roll-Up tarpaulins, we use high quality four-colour printing techniques that respect the illustrations and provide excellent colour rendition. Your messages are clear and supported by deep, vibrant colours. Finally, at Copymage, we choose materials that comply with fire regulations to print your Roll-Up covers - as is often required by organisers of professional indoor events (trade fairs, exhibitions, etc.).
  
• Visibility. Like other mobile communication media, the Roll-up is primarily intended to make your business, your brand clearly identifiable wherever you go. At trade fairs, trade shows, company conferencesYour Roll-up will have your company logo, colours, slogan and contact details. At a glance, customers, prospects and potential partners will know who you are and what you offer.

• Structuring. The Roll-up has the specificity to be placed on the ground while being completely stable. It can therefore be used for mark the boundaries of your standfor indicate a specific space in the lobby of a building or for bring information to the attention of potential customers on promotions in a shopping mall. It attracts the eye while guiding the flow of passers-by. Choosing the Roll-up is thus a question of cleverly working out your signage.

• The ease. Choosing the Roll-up means being able to transport, install and store your communication support with ease. The Roll-up is can be carried on the shoulder thanks to the cover supplied with it. You don't need no more than five minutes for a single person to set it up.. It can also be stored stored without fear of damage in a in a small space.

What options should you consider before choosing a roll-up?

There are different options and finishes available when you choose a Roll-up.

1. Firstly, you should know that you can choose to have your Roll-up printed either on one side only or on both sides. This second option allows you to double the communication surface of your Roll-up. Think about it if the flow of passers-by is two-way in the aisles of a trade fair for example or if you plan to install your Roll-up so that the public can walk around it!

2. Then, at Copymage, we offer you different formats and sizes for your Roll-up:

• The standard Roll-up : 85 x 200 cm
• The Roll-up XL : 150 x 200 cm or 200 x 200 cm
• The XXL Roll-up : 200 x 300 cm

Choose the size of your Roll-up according to its use, its intended location but also the messages you want to convey. If you plan to move your Roll-up regularly, opt for a standard size which will be light and therefore easy to transport. If you need to attract more attention, if the location of your Roll-up is fixed or if you have a lot of information to spreadyou may need to prefer a larger model. To make the right choice, do not hesitate to consult us.

3. Depending on the size chosen, the type of tarpaulin will differ, although both types meet the fire standards required by many public buildings.

- The standard and XL size Roll-ups use a PVC 500g tear-resistant or M1 340g fireproof,

- XXL Roll-ups use a 270g M1 fireproof polyester tarpaulin polyester tarpaulin M1 270g.

4. Finally, if you are in a hurry, you should know that at Copymage, we are able to make your Roll-ups on the same day.

If you want to use a Roll-up for your POS, contact us! Our knowledge of your issues and the specificities of your company will allow us to follow your order from A to Z - and the following ones!