Window stickers: the essential medium for your street communication

The shop window is the first thing passers-by notice about your shop, so it is imperative that you apply good merchandising practices that will help you attract the maximum number of passers-by and increase your sales. From the use of window stickers to the choice of decorative objects, colours and lighting, window dressing is an art. Find out in this article how to effectively use window dressing to increase the visibility of your products or services.

The advantages of a window sticker in Paris

A Paris window sticker has nothing but advantages, it is both a simple and economical way to personalise your shop front. Whether it is used for decorative, commercial or advertising purposes, the window sticker promises many advantages:

• First of all, the window sticker is very good value for money. You can print your window sticker on a budget and regularly renew your window decoration without having to spend more than you need.
• The other advantage is its strength and resistance to weather, moisture and UV rays. Once stuck to the window and free of air bubbles, the Paris window adhesive promises a very long life, especially if you choose to add the lamination option. The window sticker option is recommended if you plan to stick it to the inside of your shop window.
• The success of window tape is also due to its practicality. It is easy to stick and remove without leaving any trace on the glass. It can also be repositioned if necessary.
• Finally, window stickers are 100% customisable thanks to the many options offered by professional printers. By opting for custom-made, you can personalise the size and shape and choose the shape of the cut-out and the type of backing yourself. The latter can be transparent, white, coloured or even microperforated to let the light through...

All these elements make it the ideal support to animate your shop window and change your communication regularly. Unless it is intended to be the sign of your shop, the Paris window sticker should be changed on average once a month, in line with the seasons, promotions and major events.

The 5 golden rules for an attractive shop window

While it is essential that your window sticker reflects your image, brand personality and theme, it is also essential that it meets a number of criteria for its effectiveness. Here are a few simple tips to help you optimise your shop window decoration, attract customers to your shop and increase your sales.

1.    Choosing the right decorative elements

There is no shortage of ideas for window dressing, but if you want to stand out from your neighbours, think about customised decoration, especially for holidays and sales periods, for example.

Think about opting for bright, sharp colours to stand out and attract attention. Original typography is also important, as is the use of striking visuals. You can also opt for a message that appeals , such as a funny message or a question for example.

Think about ordering a Paris window sticker from the Copymage range of large format stickers that you can personalise to your heart's content and according to your chosen theme.

2.     Telling a story

Take inspiration from your brand's storytelling and stage a short story. Use humour or a slightly offbeat tone to capture the attention of passers-by. Use visual elements such as the Paris window sticker cut into a custom shape and design to catch the eye of passers-by. Design your window display to speak to people, to captivate them and to encourage them to find out more about your product or service offering.

Shops compete for originality when it comes to window dressing, so thumb your nose at them by designing a storefront that passers-by will want to stop at. What they see should arouse emotions and trigger desire, so let your creativity speak for itself.

3.     Arrangement of products

If your decoration is too busy, the result will not be effective. Also, choose and position your products wisely and likewise, choose well the supports on which you will present them.

Make sure thatthe display case shows your products to their best advantage, and make sure that your most important item is placed in the so-called focal point area. This is located in the middle of the window, at a height of about 1.50 m and a diameter of 0.80 to 1 m.

4.     Be punchy

Successfully decorating a shop window means succeeding in touching passers-by during the 3 seconds they turn towards the shop front. It's not much, but it's enough to initiate a first contact that could turn into a sale .

So, to catch their attention, don't stick to a decoration that is too classic. Look for originality and bet, for example, on a Paris window sticker or adhesive letters that can be personalised at will.

You should also take care in choosing colours and materials that best suit your brand's universe. There are certainly many design possibilities, it is up to you to find the one that best suits your DNA and seems most relevant.

5.     Regularly renew the decoration of the shop window

Finally, remember that the decoration of your shop window should ideally be renewed every month. The objective is to never miss out on promotions and major events of the year. By regularly changing the layout of your shop window, you also show your dynamism to passers-by who will be delighted to discover new decorations each time.

However, be consistent in your choice of decoration. Choose a Paris window sticker in the shape of the sun for the summer holidays, for example, and add elements that help passers-by relate to your message. For the Christmas period, choose large stickers in the shape of a Christmas tree and add lighting to complete the look.

If you are looking for inspiration, discover the entire range of COPYMAGE adhesives and choose from the range of products offered. From large format stickers, a Paris window sticker to our range of window stickers, we have everything you need to design a window decoration that is both effective and attractive.