How to make a leaflet?

You want to create a new communication support for your company and you wonder how to make a leaflet, or how to make it attractive? The COPYMAGE experts will give you all the advice you need to create an effective medium that will help you convince new prospects. Then, you just have to send us your visual: we will take care of the printing!

What is a leaflet?

Before we learn how to make a leaflet, let's look at what leaflets are. The word "leaflet" is widely used in marketing, but if you are new to this field, it may not inspire you much.

So what is a leaflet? In reality, it is simply a brochure or a leaflet, which you can use to present a product, a service, an association, an organization or even an event, depending on your needs.

Depending on your needs and your budget, this leaflet or flyer can have only one fold and therefore four sides, or two or even three folds, thus multiplying the number of sides that you can personalize to highlight your commercial arguments.

Finally, note that knowing how to make a leaflet also means knowing how to choose the right format. The size of your leaflet can vary from anA3 size, large enough to hold a lot of information, to a more compact A5 size.

Good to know: it is important to distinguish between the open and closed format of the leaflet. Indeed, an open A3 format represents 2 parts of 240 x 148 mm or 3 parts of 140 x 99 mm each, while a closed A3 format has two or three parts of 420 x 297 mm each.

Our 10 tips for creating an effective leaflet

Looking for ways to make an effective leaflet that will help you implement a communication strategy with good results? Here are some tips from the COPYMAGE experts to help you create an effective leaflet.

Be brief and concise

If the leaflet allows you to show more information than a more compact support such as a flyer or a poster for example, it must remain a support intended to accompany your commercial speech, and not to do it in your place. If you add too much information, you risk confusing your message and losing the reader's interest.

To ensure that you attract the attention of all your prospects, we advise you to keep the text on your leaflet short and concise:

• use bullet points and key words,
• highlight some important elements
• reduce the presence of paragraphs that are too long and too dense to read,
• While prioritizing the information with headings and subheadings.

Use "call to action

Assurez-vous que votre dépliant comporte un appel à l’action fort, tel que “Appelez maintenant !” ou “Visitez notre site web” : cela contribuera à encourager vos lecteurs à passer à l’action et à vous contacter ou à passer commande, ce qui est très probablement le but premier de la campagne de communication pour laquelle vous avez choisi d’imprimer des leaflets.

If the objective is not to sell but rather to inform the public about an event or the opening of a store, do not hesitate to add elements to incite them to come and visit you or to follow you on your social networks in order not to miss this long awaited opening.

Use eye-catching images

Knowing how to make a leaflet is above all knowing how to attract the reader's attention so that he wants to discover more. For this, it is highly recommended touse images but also photos or illustrations such as graphics or pictograms, which will interest the reader more and make him want to discover the other pages of the leaflet.

This rule also applies to the cover of your brochure, because knowing how to make a leaflet means knowing how to make its cover attractive enough to make your prospect want to read what's inside. To do this, you need to choose an eye-catching image but also add a title, which lets the reader know what they are going to find in your brochure, using attractive vocabulary.

Create an airy and readable package

As previously explained, it is important not to overload the reader with information, at the risk of drowning your message but also of boring him, and inciting him to stop reading your leaflet. To keep your prospect's attention, we recommend that youcreate a readable and airy package.

To do this, you can use bullet points, as mentioned above, but also make sure to limit the text areas as much as possible: prefer the use of pictograms, graphics, images or illustrations that can be understood at a glance.

Make your leaflet recognizable

You now know how to make an attractive leaflet, however, you should not neglect the most important thing: it must serve as an advertising medium for your company or association. For this, it must be recognizable: your prospects must be able to recognize at a glance that this leaflet was created by your company.

To do this, we recommend that you highlight the elements in line with your graphic charter on the leaflet: your logo, the name of your company, your slogan, the colors and the typography that you usually use, etc. It must be in complete coherence with your other supports.

Don't forget to add your contact information

The purpose of any communication medium is to help youattract new customers and promote your products. To do this, your prospects need to quickly find your contact information if they want to contact you to learn more about your offer or products, or even place an order.

To do this, remember to note on your leaflet your complete contact information, but also the address of your website or your social networks: beyond knowing how to make an attractive leaflet, it will allow you to know how to make an effective leaflet that will help you acquire new customers.

Print your leaflet at a professional printer

All the communication media you use to reach your customers have a direct impact on your reputation and image, so it is essential to ensure that they are always well thought out, down to the smallest detail. That's why it's best to entrust the printing of your leaflet to a professional printer.

Moreover, it will allow you to benefit from a wide choice of different papers, from the most economical to the most sophisticated, and from several finishing options (lamination, laminating, varnishing, etc.). An efficient solution ideal to have high-end communication supports that will highlight your company or your new range.

Choose your distribution methods carefully

Knowing how to make a leaflet is important, but knowing how to distribute it properly is just as important: you can have created an attractive visual and put forward all the necessary information, but if the leaflet doesn't end up in the right hands,these efforts will have been for nothing.

So be sure to distribute your flyer in strategic locations where your target audience is likely to see it and keep it rather than throwing it away instantly. Also, think about the different distribution methods to find the most appropriate one for your campaign: hand-delivered in public places, available on a counter, in promotional sleeves, etc.