The mandatory legal information on a flyer or leaflet

The flyer is a vector of communication which allows to disseminate information quickly about your current promotional offer or the event you are organising in the next few days. It is a communication medium that is aimed at to passers-by or your immediate neighbourhood.

Simple, effective and inexpensive, this medium must nevertheless include a certain number of mandatory legal information without which you could be liable to prosecution.

In order to allow you to safely enjoy the benefits of benefits of flyers in terms of local communicationwe would like to remind you of the following the 7 rules to respect.

Legal information to be included on a flyer in relation to the issuer

Regardless of the content of your message or the method of distribution you intend to use, all flyers or leaflets you have printed must show :

- the company name of your company, whether it is a legal entity or a natural person registered in the trade register,

- the registration number in the Trade and Companies Register (RCS),

- the legal status of your companye.g. SA, SARL, EURL, etc,

- the city where your company was registered,

- and, if applicable, the share capital of your company.

If you fail to include these legal notices on your flyers or leaflets, you can be fined up to 750 euros.

Legal information relating to the printer of the flyer

According to Article 3 of the Law of 29 July 188, flyers and leaflets flyers must show the name and address of the printer, as well as the words "printed by us".. When you entrust us with your work, remember to keep a space to mention :

Printed by us :

Copymaking

8 rue Saint Roch, 75001 Paris

Without these mandatory legal statements on any flyer or leaflet, you risk a fine of €3,750.

Legal requirements for environmentally friendly flyers

A5 flyers flyers are communication media that are sometimes distributed through letterboxes, but often in the street or in public places. In order to encourage passers-by to respect the environmentall flyers must bear the mandatory legal the legal requirement "not to be thrown on the public highway"..

You can also choose to add a logo inviting the recycling of the used flyer.

Please note that Article L.541-10-1 of the Environmental Code provides for a fine of 750 euros in the event of non-compliance with this obligation.

In addition to legal obligations, and in order to show your commitment to the environment and that of your printing company, you should know that Copymage has the Imprim'Vert label. You can therefore choose to display the logo of this label on the flyers we print for you!

Mandatory legal information relating to the use of a foreign language on a flyer

In France, flyers must be written in French. However, it is sometimes tempting to use foreign language expressions - often English.

Under Article 2 of the Toubon Law n°94-665 of 4 August 1994 (decree n°95-240 of 3 March 1995), it is mandatory to translate these expressions into French. To do this, you just need to put an asterisk next to the foreign language terms or expressions and propose a French translation in the footer.

Thus, "online" should be translated as "en ligne", "best of" as "le meilleur de", etc.

Beware of false friends: it is not wise to translate "Black Friday" as "Black Friday", it makes no sense. It is more useful to use the expression "Promotional Friday" or "Sale Friday".

Before sending us your files, think of rereading yourself one last timeSometimes, even in a text written entirely in French, there may be omissions or typos!

The legal mentions required on flyers dealing with food products

If the leaflet you wish to distribute promotes manufactured food products (food or beverages), it should include a statement related to nutrition education.

This may be the various messages we frequently hear :

• "For your health, remember to eat five fruits and vegetables a day
• "For your health, practice regular physical activity".
• "For your health, don't eat too much fat, too much salt or too much salt".
• "For your health, avoid eating between meals

There is no legal requirement for this, so you can choose the phrase that makes the most sense depending on the product you wish to promote.

Legal requirements for flyers dealing with alcoholic beverages

If your flyer promotes promotes alcoholic beveragesthe regulations are more restrictive.

The Evin law of 10 January 1991 imposes a strict framework for all advertising of alcoholic products. The words "Alcohol abuse is dangerous for your health, consume with moderation must appear in order to avoid the risk of prosecution.

Mandatory legal notices in relation to the use of colours and images

It is often tempting to liven up flyers and leaflets by using striking images and colours. Beware, there are still rules to follow here.

Only the French public administration is allowed to communicate using black text on a white background. Your flyers must therefore have a coloured background if they are written in black. At Copymage, we can offer you many ways to get around this constraint.

Finally, you should not forget the legal requirements for the use of third-party images on your flyers. The photo credit must be stated often on the side or at the bottom of the photograph reproduced on the flyer. Otherwise you risk a fine of 750 euros.

In conclusion, although flyers and leaflets are simple and effective means of communication, they must respect certain rules, they must respect certain rules and, in particular include a certain number of compulsory legal mentions depending on their content.

If you wish to take advantage of our offer " Flyer Express " which allows you to collect your printed printed flyers in 4 hours in complete security or if you feel the need the need to be advised on the the whole range of brochures and leafletsPlease do not hesitate to contact us:

•       by telephone on 01 42 61 00 33
•       by e-mail to contact@copymage.com
•       or in shop at 8 rue Saint Roch, 75001 Paris