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Tips & tricks from your printer

What format should I choose for a catalog?

When it comes to promoting a product or your company, you have the choice between several communication media, such as catalogs, flyers and brochures. But what are the differences between these three options and how to choose? Let's take a closer look. A4 2 metal picks 1 1

A catalog is an excellent communication tool for companies: it can help you promote your products or services, reach new customers and encourage your current customers to discover your new products or complementary products in your offer. However, to be effective, it must be easy to consult, and include all the essential information to present your company, your products or your association. Here are our tips for choosing the right catalog format, and making it an effective communication medium.

The differences between catalogs, flyers and leaflets

When it comes to promoting a product or your company, you have the choice between several communication media, such as catalogs, flyers and leaflets. But what are the differences between these three options and how to choose? Let's take a closer look.

As explained earlier, a catalog is a medium composed of several linked pages, which can include a detailed list of products or services offered by a company. It is much longer than a brochure or flyer, and includes more information about each product or service. It is a more durable medium, intended to be kept and flipped through several times.

A flyer is a compact, single-page document, possibly double-sided, that contains information about a product or service. Flyers are generally used to promote special offers or promotions, and are chosen for their economical and practical nature. They can be handed out hand to hand or placed in displays, and are not intended to be kept.

Finally, the leaflet is a medium composed of several folds and several flaps (between 4 and 8 flaps in general) that contains information to provide to a prospect. Leaflets are generally used to promote a specific product or service, or to listall the products offered by a company. They can be found in restaurants for menus, or in institutes as a treatment card. Like brochures, they are intended to be kept.

So, what's the best option for you? That really depends on your needs. If you need to provide a lot of information about your products or services, a catalog may be the best option. If you just want to promote a special offer or promotion, a flyer is probably the best option. A flyer is an excellent intermediate solution to the other two media.

Choosing the right catalog format

Now that you know when to use a catalog to promote a product or service, let's look more at the catalog format. When it comes to choosing a catalog format for printing, there are a few factors to consider.

A smaller catalog may be easier to handle and less expensive to print, but it may not be able to hold all the content you want to include. A larger catalog, on the other hand, will be more expensive to print, but it will give you a richer communication surface. So, how do you choose the right catalog size?

Here are the different formats offered by COPYMAGE (closed formats):

  • A4 (21 x 29.7 cm): A4 is the size you use when you print a document with your home printer. It is large enough to hold a lot of information as well as illustrations, while being easy to handle. This is the standard catalog size.
  • A5 format (14.8 x 21 cm): similar to a small notebook, the A5 format has the advantage of being more compact and lighter, so it can be more easily distributed, whether by hand, on a counter, in a display or during a mailing campaign.
  • A6 format (10.5 x 14.8 cm): the smallest catalog format in the range, the A6 format is similar to that of a notebook for example. Its compact format makes it economical and very easy to distribute. It will be particularly adapted to present a short, event or promotional range.
  • Square format (21 x 21 cm): Ideal for those who want to stand out thanks to a touch of originality, the square format is modern and can help you stand out from your competitors. Large enough, it can also contain a large amount of information and images.
  • Customized format: you can't find a catalog format that corresponds to what you are looking for for your communication campaign? Don't worry, we can also offer you a custom-made format, with the dimensions of your choice.

To choose the right catalog format, it is essential to take into account your budget, the chosen distribution method, but also its content . Indeed, travel catalogs for example, will be more attractive on an A4 format which allows to addlarge pictures of the places to visit, while a catalog of clothes or beauty products will lend itself perfectly to a square or A5 format.

Make your catalog easier to browse by adding tabs

If you've ever flipped through a catalog and had trouble finding what you were looking for, you know how frustrating it can be. What if there was a way to make your catalog easier to browse?

Adding tabs to your catalog is a great way to organize your products and make it easier for customers to find what they are looking for. Tabs can be used to separate products by category, price or any other criteria you choose.

Not only do tabs make your catalog more user-friendly, but they can also help you increase your sales. When customers can easily find what they are looking for, they are more likely to make a purchase.

When to choose the catalog?

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When you want to promote a product or service, you have many options when it comes to communication media, and one of those options is the catalog. Before we talk about the catalog format, you may be wondering when to choose a catalog as a communication medium. Here are some things to consider:

  • The product or service you want to show case: if you have a physical product or service, the catalog is a great way to showcase it. Customers can see what your product or service looks like and get an idea of what it can do for them. However, some fields are less suited to the catalog format but rather to the brochure, such as hairdressing or beauty care, which have fewer images and less information to note.
  • Your target audience: who are you trying to reach with this marketing campaign? If you have a specific target audience in mind, a catalog can be a great way to reach them. It can help you target your marketing to the people most likely to be interested in what you have to offer by being distributed in strategic locations.
  • Your budget: catalogs can be more expensive to produce than flyers or leaflets in particular, even if they are more resistant. If your budget is limited, it is therefore preferable to consider other means of communication. However, if you have the budget to produce a high quality catalog, it can be an excellent investment.
  • Your goals: what are you trying to accomplish with this marketing strategy? If you want to increase brand awareness or generate leads, a catalog can be a great tool. If you're looking to increase sales of a specific product or build customer loyalty, you may want to consider other means of communication such as a flyer or loyalty card.