What are the different types of brochures?

Regardless of your company's size or industry, brochures are an essential marketing tool for developing your business. They are an excellent way to promote your products or services, and can be used in a variety of ways. There are many types of brochures: informative, advertising, commercial, etc. Here is some important information about these different models, as well as the bindings available, to help you choose the right type of brochure.

Informative, advertising: a type of brochure for each use

The advantage of the brochure is that it is extremely versatile, so it can be adapted exactly to your needs. So whether you want to promote a product, present your company or inform visitors, you're sure to find a suitable type of brochure. Here are some of the types of brochures you can create:

• The advertising brochure: ideal to promote a range of products, services or a new collection, this type of brochure aims to attract new customers to your company by presenting them the products or services you sell.
• The presentation brochure: you need to make your company known to prospective customers in order to establish new professional relationships? The presentation brochure is perfect for this purpose because it will allow you to share a lot of information.
• The sales brochure: a sales presentation to potential future clients, investors or collaborators is intended to leave a mark on their minds and convince them to work with you. For this, the ideal is to distribute a commercial brochure that they can take away and read at their leisure.
• The event brochure: Are you organizing a festival, a day of activities for the public or a seminar? The event brochure can help you guide visitors to the activities and stands they want to visit and to know how the day will unfold.
• The informative brochure: perfect for associations that wish to present their actions or for cultural places that wish to inform the public and visitors, the informative brochure is a type of brochure that aims to inform and transmit information to the interested parties.
• The training brochure: Whether you are a training organization, a school or a teacher, you certainly have a lot of documents to give to your students. By printing training brochures, you will be able to give your students a single medium to work with, or print the entire training program.
• The tourist brochure: what better way to present a trip than with a tourist brochure full of sublime photos of the places to be discovered during this trip? Thanks to this brochure, you will be able to offer your customers a total immersion in their dream destination and thus encourage them to book their trip.

The different types of binding for your brochure

What makes a brochure special, regardless of the type of brochure chosen, is the fact that it is composed of several pages, bound together by one of the types of bindings offered by professional printers like COPYMAGE. Here is some information on these bindings.

The plastic spiral binder

Very popular because it is economical, the spiral binding has the advantage of allowing a completely flat opening of the document, which is not possible with a glued square back binding. This flat opening offers more reading comfort and also allows to take notes easily.

The metal spiral binding, or wire'o

As with the plastic spiral binding, the metal spiral binding offers a flat opening which is particularly suitable for training brochures intended to receive writings. The difference between this binding and the plastic binding is in the cost, in the rendering but also in the resistance: the metal binding is more robust.

The glued square back binding

As its name suggests, the glued square back binding is a binding consisting in gluing the pages to the edge of the book. This technique, compatible with every type of brochure, is used to bind books. It is more expensive than the others, but has the advantage of being particularly high quality and resistant.

The stapled binder

This is the most economical binding method, and it is also compatible with each type of brochure listed above. The stapled binding is particularly popular for brochures with images, such as tourist brochures, because it allows them to be printed on two pages without cutting them, as the staples are small and discreet.

To choose the type of binding, you must therefore be interested in the type of brochure you want to create but also in your budget, the number of pages, and the use that will be made of it. Stapled or spiral bindings are much faster to produce, however, they are less robust. Also, the stapled binding is limited to 40 pages.