What are the best times to put stickers on a window?

To attract the attention of passers-by, you need to take care of the presentation of your shop front. Think about working on its design and stickers on the window to encourage customers to enter and make purchases in your shop. How can you create a window decoration that is both chic and practical? What are the key periods and events of the year to liven up your shop window? Discover the answers in our article.

Why is the window display key to success and why change it regularly?

For retailers, the shop window plays an important role in the commercial strategy. It is the first point of contact with passers-by. Sticking stickers in the window is one of the best ways to catch the eye of passers-by, but above all to attract their interest.

Why is the shop window key to success?

To ensure that your window communication contributes positively to your success, make sure you follow these key points:

• Make a good impression: as mentioned above, this is the first point of contact with passers-by, so make sure that the shop window decoration makes a good impression. The chosen layout and the harmony of the overall decoration chosen for the shop window appeal to passers-by and encourage them to slow down, look around and enter the shop.  
• Make the decoration consistent with your brand 's positioning : the communication in your shop window must be consistent with the positioning of your company or brand. From the first glance, passers-by must be able to understand what you sell, your positioning and your values.
• Make the most ofthe available space: your shop window is a free and available communication surface dedicated to you. So make the most of it and use it optimally.

Why should it be changed regularly?

There are a thousand and one reasons to regularly change your shop window decoration. Here are some of them:

• Changing the communication of your shop window allows you to surprise passers-by every time. If you don't decorate your window, passers-by won't even notice it.
• By highlighting sales, promotions or any other event, you will boost the visibility of your shop.Window stickers are a must for this purpose because you will create stickers that play on the "urgent" and "temporary" side of the advantages and thus encourage customers to enter.
• This allows you to stand out from the competition. On the other hand, if your shop window remains neutral during the festive season, your business will undoubtedly look a little neutral and sad compared to the other traders on your street.  
• By varying the themes and decoration throughout the seasons, you show that you are active and this will be reflected in the number of visitors to your shop.
• By communicating on important moments in your customers' lives (Valentine's Day, New Year's Eve) you also play on emotion and create proximity with your customers. This is an excellent way to build customer loyalty.

And what could be better than stickers to make your shop windows more attractive? These communication media have a great impact while their printing is inexpensive. Easy to apply and remove, they are perfect for bringing your windows to life all year round without putting too much strain on your communication budget.

When should I put stickers on my window?

It is commonly accepted that you should change your window dressing on a regular basis, some say monthly. To renew your communication, we recommend that you anticipate the themes by relying on the unavoidable events, the best known of which are of course the sales and the end-of-year celebrations. In short, sticking stickers on the window remains the most effective and affordable solution for regularly changing your window decoration.

The large format stickers in theCopymagerange can be used for a variety of purposes. Here are 3 different types of events that you can communicate to your customers using stickers. Of course, the list is not exhaustive and may differ depending on your target audience or your activity:

• Generic events, also known as chestnuts: Sales, Black Friday, Christmas, Valentine's Day...
• Your own events: The launch of a new product or service (click & collect for example), the arrival of a new collection.
• And other information more related to the life of your business, such as a change of owner, a change of schedule or the promotion of your teams.

What are the different types of POP to animate a shop window?

POP or point-of-sale advertising refers to all the advertising elements used in a shop. If sticking stickers in the window helps to attract the attention of passers-by, POP advertising is a valuable addition to the communication tools.

Whether it is to promote an offer or to encourage consumers to enter and buy products in the shop, their effectiveness rate is high. As well as making the shop layout more dynamic, like sticking stickers in the window, POP displays help to increase sales and customer conversion.

Apart from window stickers, the most popular window displays include the following

• Hanging posters: are fixed on the walls and decorate the window in an aesthetic way.
• Kakemonos: suspended or fixed to a stand, kakemonos or roll-ups offer a very large communication surface. They are also practical because they can be moved easily according to the layout of your shop window. What's more, you can put them away when the sales are over, for example. Well protected in their case, you will be able to reuse them the following year.
• Steles: these allow a product to be placed high up in the window, so that it is directly at the eye level of passers-by. These supports offer a unique value to the product. Passers-by, by seeing it at their height, will inevitably be interested in it. Note that it is also possible to decorate neutral steles and stick stickers on them to match the theme of the window stickers.

There is of course a wide range of POS displays that retailers can add to their shop windows, including displays, racks, furniture and backlit displays, which are appreciated for the play of colours they promise.

How to successfully dress up your shop window?

Everything happens in a few seconds and if the window is not suggestive enough, the passer-by will continue on his way. Similarly, if the window decoration is too busy, it will have less impact. Also, be striking to attract attention and above all, be creative. For example, tell a story, that always appeals.

• Also, be consistent and convey a clear and relevant message,
• Do not overload the window, prefer a pure decoration
• Pay attention to the colours and lighting of your shop window,

Finally, remember that sticking stickers on the window remains a must as it is an economical and practical tool. As they are easy to stick and remove, it will be possible to change the decoration of the window regularly and adapt it to your needs. Discover the whole range of COPYMAGE adhesives and do not hesitate to ask our team for advice if you wish to personalise your products.