All the benefits of adhesive lettering

High visibility, excellent value for money, strength, durability, ease of installation, the advantages of adhesive lettering are numerous!

Since its creation in 1935 by Stan Avery, the sticker has proved to be a means of communication that is as effective as it is cheap. Its modern version, adhesive lettering, is a major asset in the communication of local retailers and large companies alike.

Let's see when and how to use the different types of adhesive lettering offered by Copymage, what the main characteristics are and how to apply it in two simple steps.

Why use adhesive lettering?

Among the advantages of adhesive lettering are the many uses that can be made of it. Whether outdoors or indoors, to broadcast messages or decorate a space, as a permanent message on your shop window or for a one-off event, adhesive lettering is a flexible and adaptable communication medium.

Adhesive lettering is first and foremost a great way to get all your messages across to customers, prospects and passers-by. It is a clever way to use a very powerful (and free) communication surface: your shop window! It promotes the visibility of your company's logo, its values but also specific messages around a promotion for example.

• Its most common use is as a temporary window sticker. During the sales season, what could be more effective than a brightly coloured window sticker to attract the eye and immediately indicate the current offers to customers? Similarly, a few carefully chosen illustrations will cleverly dress up your business in the colours of a season or celebrate a specific holiday in a few minutes.
• Adhesive lettering, because of its long life, is increasingly used to decorate the windows of local businesses in a durable manner. Without having to undertake major work, it is thus possible to summarise your offer, to present your assets to passers-by who do not yet know you, and this at a lower cost thanks to the whole range of large format stickers.
• Thanks to adhesive lettering,your company vehicles become ambassadors for your brand. During each journey, you can inform your customers and prospects of your activities, your specific offers and, why not, your current recruitment!

The advantages of self-adhesive lettering can also be seen in indoor use. Self-adhesive vinyls make it easier to distribute information to customers, employees and future employees and help to structure the space within your company.

• Self-adhesive lettering is an excellent way of communicating information or instructions to your customers. Glued to a mirror, it can, for example, be used toindicate prices for alterations in a fitting room, to remind everyone of the rules of good conduct in the toilets or to effectively indicate the safety rules in a building.
• This communication medium is also ideal for promoting a direction of circulation by applying stickers indicating, in a few words, the use of a place (e.g. rest room, coffee corner, etc.) or creating confidential spaces within an open space by opacifying a glass partition with customised glazing, for example.

What are the advantages of adhesive lettering?

This variety of uses is obviously due to the fact that the advantages of adhesive lettering are many:

• Adhesive lettering offers high visibility. Well placed, brightly coloured lettering will effortlessly catch the eye of customers and employees.
• It allows you to makeeffective use of spaces that are intended to be looked at (shop windows, mirrors, glass, etc.) for your communication. So, while your customer is trying on clothes in the booth and looking at herself in the mirror, she also learns about the return conditions.
• Adhesive lettering is very durable and therefore has a long life. It is resistant to shocks and tears. Your display case will remain perfect for many years.
• It is resistant to prolonged UV exposure without fading. You can safely choose bright and attractive colours even for the windows of your commercial vehicle.
• One of the advantages of self-adhesive lettering over other communication media is its low cost. It becomes easy to change the atmosphere, to communicate on temporary promotional offers, to try out decorations without breaking your budget.
• Adhesive lettering is completely customisable. Copymage's advisors offer a wide range of adhesive lettering that will fit any project you can imagine!
• Finally, adhesive lettering is easy to apply. It requires no tools or specific knowledge, in a few minutes your messages are clean, clear and readable by all.

This means that this communication medium offers excellent value for money, while being adaptable and durable. What more could you want?

How do I apply adhesive lettering?

The ease of installation is one of the main advantages of adhesive lettering. However, successful installation requires organisation and meticulousness. The Copymage teams advise you to proceed in two steps:

• Carefully prepare the surface on which the adhesive lettering will be applied

By choosing Copymage's customised self-adhesive vinyls, you are opting for quality materials that will last for years. In order to guarantee the longevity of your media and to benefit from all the advantages of adhesive lettering, it is also necessary to choose the surface on which they will be placed. First of all, the surface must be perfectly flat, without any defects (hollows, chips or bumps). Secondly, the surface must be absolutely clean. There must be no dust, no splashes of material, no drops of rain. To ensure this, take the time to clean the surface thoroughly with a damp cloth or a suitable cleaning product.

• Organise and carry out the collage in a timely manner

This is the crucial step, take your time! Depending on the size of the adhesive lettering you wish to install, it may be a good idea to ask a careful colleague for help. To avoid the risk of sticking your adhesive lettering crookedly, lay it out on the surface without removing the protective film and, using a level, mark the exact spot where it will be installed with discreet marks made with a wipe-off marker or by using tape markers. You can now carefully remove the protective film and place the lettering on the surface, starting in the centre. Using a soft cloth, work your way through the bonding process, pushing out any air bubbles.

Take three steps back: Congratulations, you've successfully installed your lettering and can now enjoy all the benefits of adhesive lettering!