How does the banner become an indispensable part of your brand image?

A high potential communication tool, the advertising banner promises the company to benefit from a very high visibility for a very economical cost, which makes it a very profitable medium. Whether it's for launching new products, highlighting new services or giving your brand more visibility, banners are effective and reach a wide audience. In this article, we describe all the details about this medium, which has many advantages.

What is a banner and what are its usual uses?

The advertising banner is a large format medium generally used by professionals (companies, retailers, associations, sports clubs, etc.) as part of a communication campaign. The use of a banner in a marketing campaign allows your brand to gain notoriety and to convey your messages to your customers with impact

The advertising banner is generally used for various purposes such as  

•       Introducing a new sign
•       Promote an event (promotional, sports, cultural...)
•       To give visibility to your stand at a fair, exhibition or trade show.
•       Welcoming and guiding your visitors during a seminar

The advertising banner can also be used as a point of sale display or POS. You can put it up at the entrance to your premises, in your shop windows or in the car park. Developers, real estate agents and professionals can also use it to communicate, whether on scaffolding, a building site, a barrier, etc.

Restaurant owners and other businesses use tarpaulins and banners to attract the attention of passers-by. In addition to giving them exceptional visibility, the tool allows them to develop their clientele, especially during key events of the year such as Easter, Valentine's Day, Christmas and New Year.

The advertising banner can also be used by individuals and communities to announce various events such as garage sales, flea markets, bartering.

The advantages of the advertising banner

Choosing the tarpaulin as a support has only advantages. Its dimensions can be customised to suit its use. Easy to install, yet practical and economical, it can be used both indoors and outdoors. Some of the benefits include 

•       Large format support: the advertising banner can be seen from afar, to make a mark and catch the eye of passers-by, whether pedestrians or in cars.
•       Lightweight and easy to attach: it offers the flexibility to be attached to any surface. It is also very easy to store and transport.
•       Resistant: it is made from resistant material, namely PVC from 400 to 900 grams. The tarpaulin is also tear-proof, has good resistance to UVS and weather, making it a durable communication tool.
•       On M1 fireproof support: the advertising banner meets the M1 standard, which makes it a non-flammable product. It is important to know that for most indoor events, such as trade fairs and exhibitions, the organisers require participants to choose advertising materials that meet the M1 standard, i.e. that are fireproof. The M1 banner is the perfect answer to these requirements and provides additional safety.
•       Adaptable: the advertising banner is fully customisable, whether in terms of materials, dimensions or fixings. There are different types of tarpaulin, such as adhesive banners, vinyl tarpaulins and microperforated tarpaulins.
•       Qualitative, as it can be given a unique finish when printed so that its colours are bright and stand out from a distance.
• Versatile: Whether for occasional or permanent use, the advertising banner allows you to reach a wide audience. It is an attractive visual communication tool. Ideal for diversifying your communication, the advertising banner can be put up outside for a long-lasting communication. It can also be placed indoors or used to decorate a room or a stand at exhibitions and fairs.

How to design an effective banner?

The advertising banner is often used outdoors, as it allows massive communication. Visible from afar, it should have beautiful colours and a well-crafted finish. Remember to determine in advance the material to be used, the desired format (A2, A1, A0) and the types of finish. Note that you can opt for a customised format, but the following minimum and maximum requirements must be met:

•       20 to 150 cm for the width
•       20 cm to 10 metres for length

If you participate in trade fairs or exhibitions and intend to attach the banner indoors, it is imperative that you choose an M1, i.e. fire-resistant, material for the banner. In fact, this is an obligation imposed by the organisers of most trade fairs and exhibitions.

As far as fastenings are concerned, it is recommended that metal eyelets are used. These fasteners help to tighten the tarpaulin, thus preventing it from catching the wind and tearing.

How to make a success of the graphic design?

Advertising banners are often placed in high-traffic areas. In order to fulfil their role, they must therefore be designed to stand out, make an impression and be immediately understandable. Here are a few tips to apply when designing your banner:

-Keep the message short and to the point: highlight the company's strengths, such as its products, its competitive advantages, etc. It is imperative to write a short, clear and relevant message, otherwise passers-by may easily lose interest.

-Limit yourself to one piece of information: You often only have 1 or 2 seconds to convince. Don't multiply your messages and concentrate on your assets, a new service or a new product.

-Don't be afraid to be original: a tone, an image that stands out are the best ways to distinguish yourself from the competition. To do this, rely on messages that grab you, bright colours and attractive visuals.

Large, legible font: your banner is likely to be seen from a distance and probably by moving passers-by. Your text should be very easy to read. For this reason, choose simple, legible fonts and avoid writing too small. If the text is too complicated and the message is not immediately understandable, passers-by will be discouraged and move on.

Bright, eye-catching colours: choose bright, bold colours to stand out in the urban landscape and distinguish yourself from other advertising. Of course, the colours you choose must respect your graphic charter since the message carried by your banner must of course be immediately associated with your sign. By adding, of course, your logo in a prominent position, you will of course facilitate the achievement of this objective.

Respect for your graphic identity and call to action: Once your message is associated with your company, you must encourage passers-by to take action such as calling you, visiting your shop or your stand. To do this, don't forget to clearly indicate this call to action and if necessary your stand number or the arrow pointing to your shop

We hope that this article will give you all the information you need to prepare your next advertising banner and boost your business. And if you want to go further, we invite you to discover the entire range of signage.

Our sales team is at your disposal on +33 (0)1 42 61 00 33 and will guide you through each stage of designing your advertising banner. In addition to this advice, we also carry out a systematic and free verification of the files to check their conformity with your printing project.