Capitalise on good visibility at a trade show in Paris with a business card

Business cards are undeniably essential marketing tools. A true extension of the brand image, they can be personalised with the company's colours and are generally distributed at professional events such as trade shows, fairs and other commercial meetings. Small, practical and ultra-efficient, they can be passed from one hand to another, allowing the company to develop its professional network and prospect for new clients. How to distribute your business cards at a trade show in Paris? Discover our tips and tricks.

Why use a business card at a trade show in Paris?

Having business cards on hand when planning to attend a trade show in Paris is imperative, as it will be an opportunity to meet with business partners or potential clients. Make sure youprint your business cards in large quantities and have a sufficient stock so that you don't miss any opportunities.

As a reminder, handing out your business card at a trade show in Paris allows you to bothexpand your professional network and make contact with potential business partners and clients more easily.

However, make sure you design a card that grabs attention and makes an impression. It would be a shame if the card ended up in the middle of flyers and other business cards from your competitors.

The business card is often the first contact your prospects will have with your brand. As Coco Chanel said, "You don't get a second chance to make a good impression". So consider creatinga business card in an original format and with finishes that will attract attention. For example, if you opt for a business card with a selective varnish, you can give your brand a prestigious look and highlight an element of your business card such as your logo.

It is also worth remembering that in order to use your business cards wisely during a trade show in Paris, it is imperative to work on its content beforehand. Think in particular about designing a card with a sophisticated design that is consistent with your company's DNA.

Don't forget to include your contact details so that your prospect can easily get in touch with you later, as well as some key information, including

•       Your logo and company name,
•       The slogan that sums up your company's values,
•       The address of your website and the social networks on which you are present.

How to use it well and distribute it at a trade show in Paris?

At a trade show in Paris, the goal is to network and make real connections. So avoid putting your business cards on the counter and leaving them out. Few people will bother to help themselves if you don't encourage them to. Ideally, walk up to your prospects, engage them in conversation and choose to hand them over personally, as this will show your commitment and enthusiasm for future collaborations.

It is also important to remember that at a trade show in Paris, visitors will be overwhelmed by a huge number of flyers, brochures and business cards of all kinds. So you need to make sure that you make a memorable first impression and that your business card catches the attention of prospects the first time around.

To do this, don't hesitate to distribute it with a sales brochure, a leaflet or present it in a pocket folder. The latter is a good idea if you want to publicise your brand or your products. You can include various documents presenting the company.

Why rely on a professional printer like Copymage?

The business card is an extension of your company and in a way, a brief summary of your know-how. Therefore, take the time to take care of its aesthetics and to this end, choose to entrust its design to a professional printer.

At Copymage, we offer a wide range of formats and finishes that will give you a unique and professional business card. Whether you choose a standard or customised design, we can advise you on the ideal paper weight. For example, if you want to order an ultra thick business card with a coloured edge, our team will advise you to choose the paper types with an original and prestigious weight of 750g.

We can also advise you on the right finishes for the business cards you are going to present at the Paris trade show. While glossy or matt lamination is still a must, soft touch lamination , also known as peach touch, allows you to give your business card an original, soft and silky touch. You can also opt for selective varnish, which offers a superior design, or the 3D effect, which will give your business cards a raised appearance.

If you are a victim of your success and a very large number of visitors to your stand and you run out in the middle of your event, don't panic. We offer express printing in 4 hours, which is quite practical when you have to deal with an emergency situation.

Of course, the success of your trade show will depend on your ability to attract a maximum number of passers-by to your stand at a trade show in Paris. It is therefore crucial to decorate and furnish it in such a way as to make it visible from a great distance. To do this, we can offer you many other communication tools such as: XXL posters and banners to dress up your stand. You can also invest in a personalised roll-up that we suggest you place at the entrance to your stand.

We can deliver anywhere in France, including directly to the exhibition site, so don't hesitate to contact us on +33 (0)1 42 61 00 33 or by e-mail at contact@copymage.com. We will be delighted to provide you with all our printing expertise and contribute to the success of your trade show in Paris.