Why make business cards?

Whether you want to promote your company, attract new prospects or expand your professional network, business cards are an essential tool. Why make business cards? How do you create the perfect business card? Who to distribute it to and on what occasion? What information should it contain? Our answers in a few points.

What is the purpose of a business card?

Why make business cards? Because it is a small format communication tool that you can easily slip from one hand to another. Practical, it allows you to make yourself known or to increase the visibility of your company. Useful, it helps you expand your professional network and easily transmit your contact details and company information.

Attractive, it usually has an elaborate design that echoes your brand identity. And above all, it is effective, since by distributing the card you reach potential new prospects.

Why make business cards? This small communication medium is a kind of summary of your CV or commercial offer. Multifunctional, it allows you to reveal your assets as well as those of your company. Of course, in order for it to catch the attention of your prospects, you must take care of its content.

For example, a selective varnish business card allows you to highlight an element of your business card and give your business card a more upscale look. In addition to enhancing your company's image, the finish is a guarantee of professionalism and, in a way, excellence.

How to distribute it effectively?

Before asking how to distribute it, start by defining your target customers.

• Who are your potential customers?
• In which sectors are they active?
• At what kind of events can you meet them?

The aim is not to reach as many people as possible, but rather to reach the right people. So instead of handing out your cards en masse, hand them out effectively.

Once you have defined your target prospects, participate in events related to the various professional networks you wish to reach. Approach your targets, start a conversation and conclude by slipping your business card to your contacts. This will allow you to leave a concrete trace of your meeting and in the process, leave a good impression on your future clients and professional partners.

If you want to use your business cards as part of a customer loyalty campaign, don't hesitate to give them to your customers whenever you have the opportunity. There is no better ambassador for your company than your own customers. They will be able to recommend you to their friends and acquaintances.

If you have a shop or restaurant, for example, and you offer delivery, then staple your business card to your delivery bags .

Where to distribute your business cards?

How do you make business cards and distribute them effectively? If it is done as part of your business launch then you can target places where you will find a large audience. These can be shopping centres, public squares, food courts, fairs, exhibitions, etc. This type of location is indeed conducive to mass distribution. Here, the aim is to reach a fairly large audience in which you can find potential customers.

As your business grows and your customer base increases, reduce your marketing channels by focusing on the most effective ones. Optimise your strategy and focus only on the places that are specific to your industry.

During a business meeting, for example, you can introduce your project presentation by handing out the card to all participants. Think of putting it in a pocket with a notched flap, alongside your analysis or presentation. You can also staple it to other paper materials that you will distribute during or at the end of the meeting, training or appointment.

What to put on a business card?

Why make business cards? The business card can be seen as your company's identity card. Therefore, take the time to take care of its presentation and content. As far as the information to be included is concerned, remember to put :

•       The company logo,
•       The surname and first name of the business card holder and the position held,
•       The holder's telephone number and e-mail address,
•       The address of the company concerned,
•       The URL of the company's website.

Depending on your sector of activity, you can also include opening hours, your business pages on social networks, etc.

The aim is to give the prospect all the information they need to get in touch with you easily. As you can have your business cards printed in Express, you can add or change the text as much as you like. Even the day before an important event.

You should also consider printing a folded business card, which will be easier to distribute. Indeed, the folded business card offers a larger communication surface and allows you to add additional information such as: a map, a bilingual version... Of course, choose carefully which printer to use to make business cards at a good quality-price ratio.

How to stand out from the competition?

How to make business cards? The aim is to create a business card with a colourful and eye-catching design. However, make sure that you remain consistent with your company's visual identity and values.

As far as the choice of paper is concerned, be very selective and do not hesitate to opt for thick paper which will ensure that your business card is very rigid and durable. You can even go as far as very thick 700g paper with a coloured edge that will add a touch of originality.

Making business cards is easy with all the options available today. Many other options will allow you to stand out, such as a 3D varnish finish highlighting an element of your business card, or a square format or rounded corners...

More and more companies are also choosing to make their business cards more sophisticated and include a QR code. This is to create a real interaction between their company and their customers. For example, you can use it to redirect your customers to your website or to your business pages on social networks. All they have to do is scan the pictogram to access the content.

And finally, remember that the layout of all the information on the card must be harmonious and well thought out so that people can form a good image of your company. Ideally, entrust the creation of the business card to a professional like COPYMAGE. You will be able to discover the whole range of business cards that we offer and benefit from a choice accompaniment at each stage of the creation of the perfect medium .