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Tips & tricks from your printer

The different poster formats and their uses

What comes to mind when you think of poster formats to include in your communication? Is it the a4 sheet to be pinned on a corkboard or a cinema poster format? Although posters are an essential part of any communication strategy, the possibilities in terms of poster formats and their uses are often overlooked. a0 1 1What comes to mind when you think of poster formats to include in your communication? Is it an A4 sheet to be pinned on a corkboard or a cinema poster format? Although the poster remains an essential part of any communication strategy, the possibilities in terms of poster formats and their uses are often misunderstood

In this article, we will take the time to consider the different poster formats and the uses to which they are generally put so that you can choose from all the products all the products in the Signage rangeIn this article, we will take the time to consider the different poster formats and the uses to which they are generally put so that you can choose, from among all the products in the Signage range, the one or ones that will suit you best according to the content, the medium and the intended audience.

There are no rules as such, you can imagine any poster format for any purpose. However, bear in mind that a large format poster may not be easy to install in your company's cafeteria due to lack of space, while an A3 poster may not be sufficiently visible in the street. Furthermore, the finishes you choose, such as paper weight, paper quality, colour printing quality, lamination, etc., will also be important in the choice of your poster format.

Poster sizes from small to large

The standard poster sizes are graded from A4 to A0. Each time you move from one rating to another in a descending order, the size of the corresponding poster doubles. Thus, A3 is twice the size of A4, A2 is twice the size of A3, etc.

In the printing industry, it is customary to consider poster formats between A4 and A2 as "small formats", while large format posters are larger than A2. 

With this in mind, let's list the different poster formats from the smallest to the largest, keeping in mind that the larger the poster, the more visible it will be from a distancebut also that size determines the amount of text and illustrations that can be placed on it:

  • The A4 format 

Poster formats start from A4, the format of the largest flyers. This poster format corresponds to the size of a standard sheet of paper (21 x 29.7 cm). This is a classic format for displaying information to customers in a shop (e.g. alteration prices in the fitting rooms) or to employees in the office (e.g. the schedule of meeting rooms for the coming week).

  • The A3 format

The A3 poster (29.7 x 42) is an excellent compromiseespecially for intramural communicationIt is an excellent compromise, especially for intra-city communication, between A4, which is often too small to give sufficient scope to your communication, and a large poster which would take up all the space. This poster format is suitable for both information distribution and decoration of your premises. A high definition print will give you a brilliant result. To achieve the best possible result, you can consult all the technical tips we suggest on the that we suggest on the page we dedicate to thisA3 poster.

  • The A2 format

The A2 poster (42×59.4 cm) is the most commonly used poster format on free-standing billboards or in shop windows. The 40 x 60 cm or 50 x 70 cm poster formats are similar to the A2 format in size and use. Although they are considered "small" poster formats, they still offer a wide range for example, to list the dates of a music tour or the exhibitors at a trade fair in a very legible way. readable.

  • The A1 format

A1 posters (59.4 x 84.1 cm) are the smallest of the large poster formats. The neighbouring 60 x 80 cm format is the most the most common poster format.. These large format posters are all suitable for outdoor use. They give a clear view of your logo and your essential message to passers-by and potential customers.

  • The A0 format 

The A0 poster (84.1×118.9 cm) and its simplified version, the 80 x 120 cm poster, are very large formats that are quite common, offering a surface of expression quite close to the similar to the format of Roll-up, However, this is still below the size of a cinema poster (120 x 160 cm), which is the poster format found in metro stops in particular.

  • Beyond that, the very large posters

Beyond the A0 format, there are other common sizes such as the 120 x 176 cm poster which is the poster format widely used in all national poster networks, especially in bus shelters. Finally, beyond that, one should not forget the very large posters which are intended to the sides and back of buses (173×83 cm, 152×68 cm, 192×68 cm and 274×68 cm).

Finally, there is nothing to stop you from creating custom-made posters square or rectangular, landscape or portrait, thin or wide, etc., whose dimensions will be absolutely adapted either to the content or to the place where it will be hung.

Poster formats and finishes available

What you should keep in mind before making your choice is that whatever poster format you choose, there are many finishes that will enhance your project.

The weight of the paper is therefore a decisive factor:

  • The 135g paper paper: thin and therefore economical, its flexibility lends itself to internal use, but it will need to be framed to be hung.
  • The 170g paper paper: slightly thicker, it offers a better hold and can be framed without difficulty.
  • The 240g paper paper: semi-rigid, it is suitable for temporary hanging with adhesive fasteners.
  • The 300g paper paper: top of the range, it offers a very high quality finish and high rigidity.

In addition, all poster formats can be laminated, coated or selectively varnished. From to give your brand a professional and qualitative image, which we will be happy to show you that we will be delighted to explain to you in person:

One last important detail: at Copymage, all poster formats can be printed in printed in 4 hours !