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Tips & tricks from your printer

Buying a sticker and using it: our advice

The sticker is a practical and effective advertising medium, as it can be applied to most surfaces. Whether it is to promote a new product or a service, the sticker is a marketing tool that can be fully customised and adapted to all uses. Should I buy a sticker or have one printed? Where to buy a sticker? What are their advantages and who should you choose to print your stickers? Discover our advice in this article. Template sticker rounded corner mobile 1

The sticker is a practical and effective advertising medium, as it can be applied to most surfaces. Whether it is to promote a new product or a service, the sticker is a marketing tool that can be fully customised and adapted to all uses. Should I buy a sticker or have one printed? Where to buy a sticker? What are their advantages and who should you choose to print your stickers? Discover our advice in this article.

 

What is a sticker?

Have you ever bought a sticker and stuck it on your computer, diary or car? More than a simple decorative product, it has become a marketing tool that companies love. Why? Because the cost is relatively low compared to other advertising media. The production time is also very fast and, above all, it can be customised at will.

A sticker is made up of 4 layers, namely

  •       The side that can be made of paper, plastic or textile;
  •       The adhesive part ;
  •       The silicone layer ;
  •       The protective film or liner.

Depending on how you want to use it, you can buy a sticker :

  •       In sheets (A4, A3.): easy to store, so you will always have your stock of stickers on hand to stick on your media, letters or files;
  •       On a roll: ideal for labels that need to be stuck on massively or even when you want to mechanise their sticking to a substrate;
  •       Individuals: to offer and distribute to your partners and prospects during seminars, fairs or other events;
  •       In large format: window stickers, adhesive lettering, floor vinyl, car stickers to make your brand travel and give it visibility...

Stickers can be monomeric or polymeric. Monomeric stickers are more economical and are recommended for indoor use. Polymeric models are much more resistant and are often used for outdoor use.

Note that in the family of stickers, COPYMAGE also offers paper labels. Popular with the fashion world for labelling products in an elegant way.

Why buy a sticker today?

The sticker appeared in the 1960s. From the 1970s onwards, they became a fully-fledged advertising tool, and in the following decade, they were transformed into a militant medium! They are then considered as real communication tools.

In the 90's, a relatively low production cost democratised the use of stickers and everyone was sticking them everywhere. It was the Stickers revolution!

Then, in the 2000s, they underwent a new transformation. Technological advances improved the printing quality of stickers. They then became real decoration tools. From skateboards to laptops, from the rear window of cars to fridge doors and entire walls, they are everywhere.

A real communication tool, the sticker has been making a strong comeback for several years now and lends itself to all kinds of compromises. Buying a sticker has become a must for companies looking for an advertising medium that is both economical and effective. Bold and original, you can adapt it to all your products.  

They come in all shapes: square, round, diamond, small, large, etc. With all Copymage stickers, you can easily find the shape that best suits the style you want to create. If this is not the case, you can always opt for custom-made stickers. This way you'll get a sticker with a customised visual that has been specially designed for your marketing needs.

Buying a sticker means opting for a tool that is both adaptable and customisable.

What are they for?

 You can print your stickers on a board and then offer them as business gifts during your meetings or at trade fairs, exhibitions and fairs.

The sticker is suitable for any offline branding campaign. Whether it is for the promotion of products, services or brands, the advertising sticker fits all needs.  

You can also offer them to new employees as part of a welcome kit or put them on your products to communicate a promotion, the composition or the history of your product.

Buying a sticker becomes a must for a company wishing to gain visibility. You will be able to use it on any occasion and customise it so that it matches perfectly with each event.

What are the advantages of using stickers?

Buying a sticker has only advantages:

  •       It is an economical medium. Not only will it not strain your printing budget, but your customers who have stuck your sticker on their everyday objects will give you free visibility, allowing you to save on advertising costs!
  •       COPYMAGE offers a wide range of stickers in different shapes and sizes. You will be able to personalise your sticker 100% according to your image and thus stand out from the competition.
  •       It is also very easy to stick and unstick. You can therefore change your visuals as often as you like without it taking up too much time or damaging the surface on which you stick them. Don't hesitate to change your window display regularly and come and discover the range of adhesives & vinyl
  •       It is extremely fast to print. At COPYMAGE, we can print your stickers within a day and deliver them directly to the location of your choice. Are you short of stickers in the middle of a street marketing operation? Don't panic, we'll give your order top priority.
  •       It is possible to make a small print run (from 50 pieces). This allows you to produce small series that are in line with your brand's current situation without stocking up for years.
  •       You can also request an amalgam print. You can print several visuals, several creations and designs together in the same order. By ordering a larger quantity, you will also benefit from discounted rates.

How to choose the right finish for your sticker?

. If you plan to use it outdoors, then choose a waterproof sticker with a protective lamination. This way, your stickers will be resistant to water, fading, scratching and tearing.

If you are planning to stick an adhesive on your shop window, such as a window sticker, choose a transparent vinyl that will let the light through and enhance the interior of your shop.

This option is also recommended for stickers affixed to products, for example in cosmetics or delicatessen, to give pride of place to the content

In short, the sticker is the ideal tool to highlight your products, your special offers, but also and above all, to optimise the visibility of your brand.