Preparing for a trade show: which communication medium to choose?

Any company wishing to gain visibility, attract new customers or conclude new commercial partnerships must participate in a trade show. Beforehand, you will need to take the time to prepare the stand, to think about the communication materials to be used and, in general, to organise your participation in the trade show. In this article, we present you with the materials you need to prepare for a trade fair in a practical and efficient way.

How to get visitors to the stand?

Preparing for a trade show is not something that can be done at the last minute, it takes time and organisation. Also, take the time to communicate about the event to your clients, prospects, partners, press, etc. Send out invitation cards and support your announcement by repeating the information on your website for example. Don't forget to include the essential elements, i.e. the location, date and time of the event and its description.

Also remember to choose your location carefully, as your visibility will depend on it. Focus on the entrance, the corners and don't hesitate to set up near leading brands, as their stand will generate free traffic for you.

On the big day, create visibility and traffic to your stand by choosing from our range of banners. Typically made from laminated canvas and available in a variety of sizes, banners will fit easily on your stand and help you get noticed more easily.

Easy to install and uninstall, but also customizable, the advertising tarpaulin can be displayed above your stand, 100% customized with your company colours, or at the bottom of your stand to highlight your products or services.

Don't forget to complete your stand entrance with a kakemono or roll-up.Printing your personalised roll-up will attract the attention of visitors.

Lightweight, easy to use, easily transportable and moved if necessary, the roll-up can be perfectly adapted to the constraints of the stand layout and the flow of passers-by. Another advantage is that it is easy to store and transport and can therefore be used at all your different trade shows.

However, make sure you use an eye-catching visual and do not overload the roll-up with various information to make it effective. 

Preparing for a trade show: how to present your company and your offer?

Preparing for a trade fair becomes easy when you have everything you need to attract customers, but above all to present your offer and let them know about your company.

The sales brochure is obviously still a must. To ensure that it attracts attention and encourages visitors to want to find out more about what you offer, it is important to work on the content. We advise you to include detailed information about your offer or your company without forgetting to play with colours and illustrations to perfect the aesthetics of your communication support.

In addition, the advertising leaflet is just as interesting for summarising your commercial offer. More economical and light, it is ideal for distribution to passers-by. Here again, take care of the aesthetics by opting for pretty visuals and an unusual format.

Corporate brochure printing is also recommended as it is a perfect medium for presenting your company or products. After defining the format of your brochure and the content you wish to include, look at the quality of the paper and the proposals for lamination, selective varnish or even 3D varnish. All of these options will enhance your communication medium and set you apart from the competition.

How can you pamper your customers and encourage them to get in touch?

Preparing for a trade show also means thinking about how to keep visitors' attention once you have managed to attract them to your stand.

To hold the attention of trade show visitors, consider combining the sales brochure with a goodie. Offer personalised stickers, and you will be sure to please your prospects with a fun and useful gift. In addition to offering a gift to your visitors, once the stickers are stuck on their everyday objects, you will transform them into true ambassadors of your brand. What a clever way to give yourself maximum visibility at a lower cost.

Remember that at a trade show, the visitor is overwhelmed with documentation. Choosing the right material must be done in an effective, relevant and practical way to ensure that you stay in the minds of your prospects.

So, to make sure your business card doesn't fall by the wayside, have fun designing an eye-catching design that will set you apart from the competition. Forget the classic and standardised models. Go for originality, play with shapes and above all, give your communication media a sophisticated finish.

In particular, we recommend opting for a large square business card measuring 6.5 cm x 6.5 cm with a soft touch lamination that gives a very soft feel. Alternatively, you could opt for a 3D selective varnish that will allow you to highlight your company logo or slogan. If of course you are in a hurry or out of stock in the middle of your event, we can print your business cards in just 4 hours and deliver them directly to your exhibition venue!

You can then slip it into a goodie bag or staple it to the brochures and leaflets that will be handed out to visitors to your stand.

In any case, don't limit yourself in the number of prints, whether it's for your cards, stickers or advertising brochures. Preparing for a trade show is all about anticipating, so be sure to be ahead of the game during the event.