The rolled fold and other folds for your leaflets

You want to design a simple and effective communication support in order to make your products or services known to your potential customers? The leaflet is a wise choice. Compact, economical and lightweightYou can distribute it at trade fairs or make it available to passers-by at partner retailers.

The leaflet is a communication medium that can be adaptable to all your wishes, in terms of size, type of paper and folding.

In this article, we will review the different types of folding (single fold, rolled fold, accordion fold, etc.) that we offer at Copymage for all your leaflets. We will then look at the specific features of the rolled fold.

Simple fold, rolled fold, accordion fold, which fold for your leaflets?

The advertising leaflet is a communication medium that is as simple as it is powerful. It is comparable to a flyer in its uses but offers more writing space in an equally small format thanks to the folding. Thus, a single-fold A4 flyer is the same size, once closed, as an A5 flyer flyer, but its useful surface is twice as large. Moreover, a 2-page flyer is sometimes called a "4-page flyer". It is therefore possible to disseminate more information by using a leaflet rather than a flyer.

All advertising leaflets must be carefully designed. carefully designed.

Indeed, creating a leaflet is mainly about prioritising the information that you want to include. Once you have chosen the open format, you can decide on the number and type of folds (rolled fold, single fold, etc.). The next step is to decide on a reading direction of your leaflet. Some information will be seen before others, and should immediately catch the eye and hold the reader's attention. Other information may find a less immediately accessible place, but its placement should seem logical to the reader. their placement should seem logical to the person who has your leaflet in his or her hands. The information should be arranged in a way that makes the reader want to go a little further to discover the rest of the information when reading each fold. Moreover, the need to prioritise the information increases with the number of folds and the type of folding - as with the rolled fold.

• The simple fold

As the name suggests, a single-fold leaflet consists of a single sheet of paper folded in half. The A5 folderfolder, because of its small size, is the ideal format for this type of folding.. At Copymage, we advise you to choose the front cover to display your company logo and the title of your brochure, for example "2021-2022 rates". The middle pages will list the proposed rates. The back cover will obviously include your company's details and contact details, but it should also encourage action: get in touch, make a reservation, visit your website, come and meet you on your stand, etc. EffectiveThis type of folding is less refined than the rolled fold.

• The accordion fold

The accordion fold is also called Z-fold or zigzag fold. Like the rolled fold, it is used to make a 3-panel leaflet (with two folds). Your leaflet therefore consists of 6 pages which are read in a specific order. We advise you to distribute information of the same type in the folding "hollows. And use the sides that will be read separately for specific information, such as opening hours or the list of sales outlets.

• The rolled fold

The rolled fold is frequently frequently used to make 3-panel leaflets (with two rolled folds). (with two rolled folds). However, the reading direction of the 6 pages thus created will be different from that of a folder using the Z-fold. Indeed, the rolled fold is a sophisticated fold that rolls up on itself using parallel folds that reveal reveal the information flap by flapto finally to open on a central page. Thus, the heart of this A3 leaflet is the ideal place to put all the dishes of a restaurant menu, while the daily menu will be presented on the first reverse side and the drinks on the back of the menu for example.

• The wallet fold

The wallet fold is used to produce a 4-panel leaflet (with 3 folds). This leaflet opens as a page folded in two, each page opening in two in turn. As in the folded leaflet, the information in the heart of the leaflet will only be accessible once the leaflet has been fully opened. Once again, it is important to think carefully about the layout of the information on this type of format, so that readers do not miss any essential information because they have not opened the flaps of your leaflet sufficiently.

• The window fold

The window fold is a compromise between the rolled fold and the wallet fold: the folded folder has 6 pages of unequal size. This square format This square-format leaflet opens in two like the wallet fold, but all the information is immediately visible like with the rolled fold. The window fold can be used for greeting cards for example. It can have a message or illustration on the first page and open to the main message ("Happy New Year" for example) in the centre.

The specificities of the rolled fold

The rolled fold is an elaborate elaborate folding technique which offers a professional look professional look to your leaflets. The rolled fold is frequently used to design :

• fact sheets, 
• commercial brochures, 
• advertising leaflets, 
• take-away menus,
• performance or exhibition programmes.

Be careful, however, if you choose this type of folding: the rolled fold implies the respect of a specific technical specific technical constraints. Insofar as one of the flaps is enclosed inside the leaflet, this flap must be slightly smaller than the others in order to close the to allow the leaflet to be closed. When designing your folded leaflet, you should therefore think about compose your layout taking into account this small difference minimal - this flap will only be 2 to 3 mm shorter than the others - but it may be noticeable if you have different images on the different panels, for example.

The rolled fold can also be used for the production of leaflets with more than 3 panels. In this case, it is necessary to pay particular attention to the to the width of each page of your of your folded leaflet. The more the page is located in the centre of the folded leaflet, the narrower its width should be.

The rolled fold is one of several folding techniques for designing your leaflets. Because it offers the greatest the greatest degree of sophisticationthe rolled-fold technique also has some technical some technical constraints which you should take into account when designing your folded leaflets. If in doubt, remember that at Copymage, we check all your files for free before printing !

Our advisors are at your disposal and will be happy to answer your questions:

•       by telephone on 01 42 61 00 33
• By e-mail toe contact@copymage.com
• Or at the counter to exchange at the addresse 8 rue Saint Roch, 75001 Paris