What does amalgam printing mean?

This expression, typical of the professional lexicon of printers, may seem obscure. However, once we have explained what it is, you will immediately see that it is a very common expression in the printing industry. all the benefits of printing in amalgam.

In this article, 

• We will start by defining the term "amalgam printing", 
• and then we will present the conditions for its implementation, 
• we will see which of your projects are most likely to benefit from this technique 
• and finally, we conclude with the benefits of amalgam printing.

What is "amalgam printing"?

Amalgam printing" means printing different compatible projects on the same sheet of paper. The aim here is to optimise paper resources and thus reduce costs and printing times..

"Amalgam printing is not a recent technique: saving paper is an issue that originated with the first steps of printing. The same plate is often used to print the front and back of the same document.

Today, however, it is no longer a matter of placing the various projects by hand. Algorithms make it possible to print in amalgam effortlessly. They take into account all the materials that need to be printed on the same quality paper and find the best way to arrange them to use the largest possible usable area. At Copymage, we check this proposed layout before printing.

Amalgam printing: under what conditions?

Since this technique involves printing on the same sheet of paperSince this technique involves printing different projects on the same sheet of paper, it requires that the different projects use the same paper:

• of the same weight, 
• with the same finish,
• of the same colour.

But just because paper has certain specific characteristics does not mean that you cannot print different materials, projects with different colours, patterns and messages on it. different media, projects with different colours, patterns, messages. Let your imagination run wild and we will guide you in your most audacious choices.

Amalgam printing: which projects are eligible?

Although other communication media are, of course, eligible for this technique, three print media are particularly suitable for amalgam printing:

• The small format stickers

Would you like to launch a modern and exciting communication campaign? Choose the small format stickers. You will be able to your message, your company logo or the graphic identity of your event in different sizes, shapes (square, oval, round, etc.) and colours. Clients and prospects will appreciate being able to choose their favourite stickers from among those you offer: the one that will look best on their computer, the one that their children will like.

During your commercial operations, you can also print a combination of stickers with different discount levels on the same sheet on the same sheet: practical for sales in shops!

Once your stickers have been designed, the algorithm will automatically place them in an optimised way so that as many small format stickers as possible - regardless of their shape - can be printed on the same sheet.

• The multi-staff business cards

A recruitment or promotion of an employee can be the ideal opportunity to renew the business card stocks of several employees (from five). This is also an ideal project foran ideal project for amalgam printingYou can print several card models in one order. All you need to do is send us a pdf file with a template of your business cards (these files in the format of the finished document include a minimum of 3 mm bleed around the edges) and an excel file with the data (first name, surname, job title, telephone number, etc.) of each employee for whom you wish to have business cards printed. A mail merge operation that we offer you will then allow you to personalise each previously defined area. We will then be able to print the business cards of all your employees together by giving you the benefit of a degressive rate according to the quantities ordered. Note that the options of lamination and selective varnish are also eligible for amalgam printing. This printing technique does not call into question the care we take to provide you with prints of impeccable quality.

• The flyers

A light and economical communication medium, the flyer is also an excellent candidate for amalgam printing. Instead of resigning yourself to putting out only one message, take advantage of this technique to create different complementary flyers Instead of resigning yourself to one message, take advantage of this technique to create different flyers that complement each other: for example, highlighting different products during the same sales event. This can also be an opportunity to work on your promotional strategy over several months. By creating flyers highlighting different opportunities for your customers in different months of the year, you can optimise the production of your flyers and structure your communication strategy!

All flyer formats (from A3 to A6) are available for amalgam printing, as are the various finishes :

• glossy, matt or "Soft Touch" lamination,
• selective varnish or 3D selective varnish.

Amalgam printing means producing both quantity and quality.

Amalgam printing: what benefits for whom?

You! 

Of course, you are the first to benefit from amalgam printing.

• By grouping several orders and increasing the quantities of printed material you can obtain degressive rates.
• It is also printing in amalgam which allows you, on the same order, to vary your messages and visuals. In doing so, you maintain the curiosity of your prospects, you increase the attractiveness of your message.
• Finally, printing in amalgam guarantees the graphic consistency of your communication. Each medium produced by this technique will have the same identity as the others.

All of us! 

Amalgam printing is indeed a technique that helps to protect the environment :

• by using less paper, it preserves the forests,
• by limiting transport, it reduces the production of greenhouse gases,
• by optimising the paper used, it reduces waste and therefore produces less waste.

For all these reasons, we invite you to think about your projects and your communication materials beforehand so that you can choose to print in amalgam. At Copymage, we are at your disposal to advise you on the best way to optimise the printing of all of all the elements of your print communication. This way, you will have structured your marketing strategy, reduced your costs and shortened the production time of your print materials: you will be a winner on all counts!