The 5 advantages of an advertising tarpaulin

The first challenge of any communication is to to let people know that your business, your activity, your brand existsto allow everyone to to identify and locate your brand. For this, there is nothing like a large format display visible to all. From this point of view, the advantages of an advertising canvas are multiple.

A tarpaulin is a PVC fabric, often large, that can be placed outdoors or indoors. This support is generally intended to be seen from a distance or quicklyfrom a car, for example. For this reason, it is advisable to include only a few essential pieces of information that will allow your business to be recognised and located: the name of your company, its logo and a slogan.

We will see that the impact of a tarpaulin printing is undeniable and that it is a means of communication that offers excellent value for money. To do this, let's review the 5 main advantages of an advertising canvas !

Visibility

First of all, advertising banners offer a very high visibility. They are most often large supports installed at the roadside, in the street, on buildings or outside fences. By choosing bright colours and a few meaningful key words, you will undoubtedly attract the attention of pedestrians and drivers to your specific business operation or event. Thus, one of the advantages of advertising banners is that they allow communication from a distance to a local audience. The use of a banner will allow you to inform passers-by of the dates of sales in your shop or to announce to the inhabitants of your town the holding of a fair on the market place.

The size

Another advantage of a tarpaulin is its size and, more specifically, the fact that it is that it is possible to create very large tarpaulins. At Copymage, we offer a range of standard sizes from 42 x 59.4 cm to 135 x 400 cm. But you can also have us to design a customised advertising tarpaulin. In this case, you will choose the dimensions of your support, which can be between :

- 20 to 150 cm for the width,

- 20 cm to 10 metres in length.

This freedom in the choice of size brings another benefit to using an advertising canvas as a means of communication. The format of this medium can be adapted to the wall, fence or facade on which it will be placed. The fact that it is possible to hide (for example, a building under construction) and communicate at the same time is undeniably one of the advantages of an advertising tarpaulin.

The resistance

Often intended for outdoor use, advertising tarpaulins are generally very resistant to the elements. The advantages of advertising tarpaulins include

• Its resistance to rain and humidity. Copymage banners are made from rot-proof materials. You can install your banner for months outdoors without it suffering any deterioration.
• Its wind resistance. The micro-perforated tarpaulins have the specificity of being printed on a fabric with micro-holes that allow air and light to pass through. These banners are therefore lighter and offer a much lower wind resistance.
• Its fire resistance. When printing the printing of advertising bannersWhen printing your advertising banner, you will have to choose between a 340g vinyl, ideal for outdoor use, and an M1 fireproof vinyl that meets the fireproof standards imposed by many trade fairs and shows in enclosed areas.
• UV resistance. At Copymage we use professional quality UV inks to print your tarpaulins and banners. This results in intense and brilliant colours, but also high resistance to abrasion and sun fading.

The resistance in all its forms is one of the key advantages of a tarpaulin compared to other communication media, which can be used both indoors and outdoors.

Graphic quality

The graphic quality is also part of the advantages of an advertising tarpaulin. Four-colour printing provides deep, vibrant colourson micro-perforated tarpaulins for outdoor use, as well as on self-adhesive adhesive banners which will be stuck on the walls of your company, asdecorative or signage elements.

Because we print your banners in high definition, the illustrations, even on very large formats, will remain sublime and will surprise your employees as well as your customers. Do not hesitate to ask us to check your files before printing to ensure that their quality will allow large format printing without loss of detail.

Finally, banners and tarpaulins are media that, by definition, passers-by only spend a short time walking or driving past. For this reason, it is essential to take advantage of the quality of the colour rendering offered by the professional quality inks that we use at Copymage by choosing vibrant colours that will catch the eye of your future customers while matching your company logo.

Flexibility

Finally, one of the last advantages of a tarpaulin is its flexibility of use.

• Unlike rigid panels, PVC banners are easy to transportrolled up in the boot of your car. However, if they are very large banners, it may take two people to carry them to the installation site and unroll them before hanging them.
• Secondly, advertising banners are easy to install. We recommend that you use eyelets placed at regular intervals along the edge of your banner. This makes it easy to attach your banner to a fence or to the front of your company with ropes or clamps. Please note: if you wish to install your advertising banner in the public space, you will need to request permission from the town hall.
• Finally, among the last advantages of an advertising tarpaulin : it is easy to store. Simply clean it after use, roll it up so it doesn't take up space and it can be stored for months or even years in a dry place without fading.

So here are 5 advantages of an advertising tarpaulin.
If you would like to know more about advertising banners and more generally about the entire signage rangewe, the Copymage advisors, are at your disposal and will be happy to answer your questions:

- by telephone on 01 42 61 00 33,

- by e-mail to contact@copymage.com,

- or directly at the counter of our workshop at 8 rue Saint Roch, 75001 Paris.