Paper: an essential part of your communication

Il serait erroné de penser que l’époque est au « tout numérique ». Si les différents moyens de communication digitale sont aujourd’hui incontournables, ils n’ont pas évincé les supports papiers qui demeurent des indispensables de la communication moderne.

The uses of the various print communication tools have not disappeared and it is necessary, within the framework ofa global and coherent strategyIt is necessary, as part of a global and coherent strategy, to ensure that these paper supports are the object of sustained attention in order to take advantage of all their benefits.

In this article, we will look at the challenges and advantages of four essential paper media: business cards, flyers, stickers and advertising banners.

Personal paper media: the business card

Among paper media, the business card is undeniably a must. A light but incredibly effective communication mediumthis print communication tool remains timeless because it has been renewed over time. Depending on the image you wish to give of yourself and your company, you can choose from a wide range of finishes.

• Thus, these papers are available in different sizes. There are, for example, original formats such as square or mini (smaller than a credit card) or a double or folded card format.
• A wide range of colours is applicable to these print media.
• It is also possible to opt for a laminate or selective varnish which will, for example, make your company logo stand out. The soft touch (peach touch) gives a silky, soft and original touch to the business card, creating an emotion likely to hold your prospect's attention.

All these elements will set the tone for your local communication with this "classic" print medium.

The thick business cards are an excellent example of the evolution of paper media. By choosing a 480g or 750g paper for your business cards, you will you can make a lasting impression on the people you meet at events or trade fairs. These unusual papers combine a very high high resistance and a luxurious effect. Moreover, at Copymage, we are able to print these thick business cards within 72 hours.

This is a great way to draw attention to your company with paper-based materials, such as business cards, which are sometimes perceived as traditional.

Distributable paper media: flyers

In the same category of paper media that are arguably no longer as necessary in the digital age are flyers. 

Contrary to popular belief digital communication does not replace these paper media, it only complements them. Indeed, the stakes of these different means of communication are not equivalent. While social networks allow a large number of people to be reached in a timely manner, paper media such as flyers are aimed at a local audience who will keep the information in their pocket or handbag.

Flyers are a great print communication tool:

• They are economical. It is possible to produce a very large quantity of these papers at minimal cost.
• Their size is absolutely adaptable to their distribution method. In addition to the classic A6, A5, 1/3 A4, we can also produce customised copies according to your wishes.
• Their impact is significant. Flyers are paper media that are designed to carry a short, direct message. The people who receive them are immediately struck by the message they contain.
• They are nomads. These paper supports are transportable, that is even their vocation. They can be distributed in the street, in mailboxes, during specific events.
• They are available quickly. At Copymage we offer express flyer printing In only 4 hours you will get your personalised flyers!

Among the various means of communication, particularly paper media, there is nothing like flyers to quickly and effectively mobilise the neighbourhood around your commercial operation or local event!

Adaptable paper supports: stickers

All small and large stickers are also are also effective print communication effective print communication tools that would benefit from being better known.

The term stickers often only refers to the adhesive images used by children - which, mind you, are already extremely powerful means of communication. extremely powerful means of communication! !

Today, stickers are one of those paper media that have spread to cover a wide range of print communication. Just think of the effect of a beautiful sticker in your company's colours offered to your prospects and customers: they stick it on their everyday objects (the back of their computer for example) and thus become the best ambassadors of your brand.

• These paper supports are both decorative decorative as well as informative.
• In large format, they broadcast information inside the store inside the shops but also to the outside world when they are stuck on the window.
• They can be used on an ad hoc basisbe changed changed regularly or, on the contrary, be installed permanently on a wall or a mirror without fear of alteration.

Furthermore, it should be noted that these papers are extremely adaptable :

• First of all, stickers, as is often the case with paper media, can be of variable size.

• The small format stickers can be round, square, oval, rectangular or cut to shape.
• There are stickers that can be applied on the floor, on walls, on windows, but alsos but also on bumpers.
• These papers are eligible for a wide range of colours and finishes.

Large-scale paper media: advertising banners

Finally, in the range of paper media, there are advertising tarpaulins or banners. Here again, these are print communication tools that are aimed directly at passers-by, passing motorists. The aim of these communication tools is to attract prospects and customers who are in the vicinity of your company or the event you are organising.

As with the paper-based materials presented above, the aim is to provide essential information directly This is the time and place of a trade fair, the extent of the promotions that will be offered during your commercial operation.

However, unlike paper media such as business cards or flyers, banners are often very large. are often very largewhich is a major advantage in terms of a major advantage in terms of visibility.. In addition, they are characterised by an excellent resistance to humidity, fire (choose a fireproof tarpaulin), to wind (choose a micro-perforated tarpaulin), UVetc. The wide range of advertising tarpaulins that we offer at Copymage will allow you to choose the model that suits you best.

Paper media are therefore an essential part of a coherent and effective communication strategy. If you have any questions about paper design, contact us at Copymage:

• by telephone on 01 42 61 00 33
• by e-mail to contact@copymage.com
• or directly in the shop, 8 rue Saint Roch, 75001 Paris

We will be happy to answer your questions!