Strengthen your commercial presence with a professional business card

Printed materials remain essential for companies wishing to strengthen their marketing and sales strategy. Among them, the business card is an indispensable tool. In order for it to fulfil its role as a communication tool, it is nevertheless imperative to work on its design and content. These few tips should help you design the ideal business card to effectively strengthen your commercial presence.

How to make a successful business card?

The business card is a compendium of information about the company and its representative, the business card holder. The space is quite small, you should keep the essential and stick to the most relevant and valuable elements of your company. To sum up, the graphic design should be :

•       Effective: the business card should present in a few lines the professional profile, the company name, the contact details of the company as well as the company logo and slogan.
•       Relevant: the design as well as the colours and typography chosen for the business card must be consistent with the company's graphic identity.
•       Original: to make a good impression, make sure your business card is personalised. Consider printing your business card on thick paper and even textured paper if you wish. Leave a small white area where you can add a small personalised note to your prospect to show them how important they are to you.
•       Modern: Think of putting a QR code that sends your prospects to your website, your social network accounts or to a landing page specifically designed for the event, trade show or conference where you will have met.
•       Design: stand out from the competition, dare to innovate and rely on sophisticated designs. In terms of format, think of the square business card or the folded business card, which will allow you to stand out at first glance. In addition to being original, this type of card will offer you twice the surface area for communication.

     In terms of finishing, you can opt for selective varnish or 3D varnish to highlight an element of your creation such as your logo or an element of your graphic charter. This will allow you to enhance your message and above all give your company a prestigious and modern image.

Remember that the effectiveness of your business card depends to a large extent on its aesthetics. If you skip the graphic design, you run the risk of ending up with a rather plain card that will go unnoticed.

If you're looking for inspiration for your card, check out the full range of COPYMAGE business cards. If you would like to create a bespoke business card, please contact us directly and we will be happy to design a professional business card to reflect your company's image.

How to distribute your business card effectively?

For your business card to reach its full potential as amarketing tool, consider distributing it in large numbers. To reach the maximum number of prospects, you need to maximise contact points and ensure mass distribution.

Of course, you will need to print your business cards in large quantities and carry them with you in a nice business card holder so that you don't run out when a business opportunity arises.

Ideally, you should distribute it face-to-face, whether at the end of a sales meeting, at a trade show or at the end of a meeting. Consider stapling it to a briefcase, a sales brochure or your company catalogue. This will ensure that your business card is not put away in a drawer and unfortunately forgotten.

You can also put the business card in a flap pocket, making sure to choose models with a special notch for this purpose. The flap pocket can also be used for other company presentation documents.

If you are attending a trade show or fair, you can also display them on a stand or leave them on hand.

Finally, if you are a retailer, to optimise the commercial impact of your business card, don't hesitate to attach them to the top of your product packaging, to slip them into the delivery boxes or into the bags handed out at the checkout with the purchased item. This will make them a wonderful loyalty tool.

How to measure its effectiveness?

To measure the effectiveness of the distribution of your business cards, think of putting a specific url (your name site/1 for example), a specific e-mail or even a QR code with a unique tracking code on the card. This will allow you to quantify the number of visits made thanks to the business cards and, in the process, measure the impact of your business card and the event in which you participated.

There are also solutions that allow you to generate a specific phone number that you can put only on your business card. It will refer to your classic number and allow you to measure the impact of your business card.

In any case, take care of the presentation of your business cards and remember that to ensure a unique, professional and original result, it is strongly advised to entrust the design of your business card to a professional printer.

If you would like to create a bespoke business card, please contact us directly on 01 42 61 00 33. We'll discuss all the best printing options for your business card, helping you to strengthen your business presence.