Archives par auteur julie guertin

High visibility, excellent value for money, strength, longevity, ease of installation, the advantages of adhesive lettering are numerous! Since its creation in 1935 by Stan Avery, the sticker has proven to be a means of communication as impactful as it is cheap. Its modern version, the adhesive lettering, is an important asset in the communication of local merchants [...]

The kakemono (or personalized roll up) is a flexible and light way to diffuse your visual communication according to your needs and desires. Originally, the term kakemono refers to a Japanese work of art (painting or calligraphy) made on silk or paper. This work has the particularity of being transported on a roll, then displayed on the wall.

Spiral binding is used to produce brochures, booklets and magazines with folded pages. Spiral binding is the most common method of obtaining a ready-to-use print product. What are the advantages of this type of binding? Is spiral binding the best way to produce a printed product?

A communication tool with great potential, the advertising banner promises the company to benefit from a very high visibility for a very economical cost, which makes it a very profitable support. Whether it is for the launch of new products, the promotion of new services or to give more visibility to your company, the banner can be used to [...]

Amalgam printing is a technique that many companies like for its practicality and economy. What is amalgam printing? Why and how to use this printing technique? Find out everything there is to know about it in our article. What is amalgam printing? The amalgam printing is a technique which consists in grouping and [...]

Allowing companies to communicate in a fun and original way to their prospects, the sticker has become over the years an extremely effective advertising tool. The printing of advertising stickers is easily adapted to all uses and as it adapts to all display media, it is an essential marketing tool. How to use this tool [...]

In order for simple sheets to become a brochure, a booklet or a magazine, they must be bound together. For this, there are different techniques, such as spiral binding, stapled binding or glued square back binding. Each of them has its own specificities, its advantages, but also its limits. We explain you how to use them.

If the commercial flyer is very appreciated by advertisers, it is because it offers the necessary space to present a product or the activities of a company. Generally with two or three folds, this communication tool adapts and lends itself to all uses. For it to be effective, it is necessary to define an objective beforehand, to be able to [...]

The A5 format is one of the smallest formats in the A range and is very popular with advertising professionals for the design of booklets, leaflets and flyers. Less known than the A4 format, but just as practical, this format lends itself to all uses and is very popular with advertising professionals.

Printed materials remain essential for companies wishing to strengthen their marketing and sales strategy. Among them, the business card is an indispensable tool. In order for it to fulfill its role as a communication tool, it is imperative to work on its design and content. These few tips should help you [...]